All About Digital Marketing

Let’s face it. Most of us prefer using our phones to find out information about a product/service rather than going through newspaper ads. Nowadays, we hardly have the patience to watch television ads since we prefer recording our favorite programs rather than watching it in real-time. Don’t we all just prefer cutting the call when a telemarketer starts droning on about some services or products!

In today’s age, digital media is truly a dominant part of our lives. We start our day by checking our emails and then as the day progresses, we tend to check out our social media accounts. So, in such an age where digitization is ruling the world, it has become important to keep up with the changing times. It has become crucial for businesses to reinvent their marketing strategies in order to stay on top of their game. This has paved a way for digital marketing.

WHAT IS DIGITAL MARKETING?

When we see ‘digital’ and ‘marketing’ together, we tend to think that this is a fancy concept. But it’s actually pretty simple to understand. Marketing which is done using digital platforms is called digital marketing. This means that businesses use platforms like email, Facebook, Instagram, YouTube, Twitter, etc to promote their products and services.

TYPES OF DIGITAL MARKETING:-

Since there are a plethora of digital platforms that can be used by businesses for marketing purposes, it becomes essential to segregate them into different types. Depending on your business’s needs, it is important to choose the right kind of digital marketing strategy. The more digital platforms you use, the better! Sticking to a single strategy is not a very smart move. You need to use multiple digital platforms if you want your business to grow. Some of the popular types of digital marketing are:-

1. Social Media Marketing:-

Facebook, LinkedIn, Twitter, Instagram, Pinterest are some of the popular platforms which are used by businesses to market their products. In order to reach out to the ‘social media generation’, your business needs to consider the social media marketing strategy. This type of marketing will help your business to get a great web presence.

2. Affiliate Marketing:-  

This marketing strategy will ensure that your business will gain a great number of profits. In short, it’s one of the best ways to make money online quickly. All you have to do is to join an affiliate program like Miles Web, HostGator, BlueHost, SiteGround, etc, and choose a product which your business would like to promote. You will be provided a unique link that you can share on your social media accounts. When customers click your unique link and purchases the product, your business will also get a good commission!

3.Email Marketing:-

If building good relations with your client is important for your business, then the email marketing strategy is a very good option. This type of marketing will help your business gain more loyal customers as they are eager to know more about your business. You can reach out to a great number of loyal as well as potential customers if you opt for this marketing strategy.

4. Search Engine Optimization (SEO):-

Most of us tend to click only on the first few links on the search engine page while searching for information. SEO marketing ensures that your business’s website gains more web traffic and thereby remaining at the top of all search engine results.

Digital Marketing has become a powerful marketing tool in today’s digital age. The best part about this type of marketing is that it not only generates good results but is also cost-effective. It ensures that your business has great success. Above all, digital marketing is a risk-free strategy.

Trudawn Solutions can help your business in developing and executing great digital marketing strategies. We love helping businesses and startups gain a great foothold in the digital world.

Share This

54 thoughts on “All About Digital Marketing”

  1. Your article discusses digital or social media marketing with all the extraordinary information. That is help me any size of digital business. It gives us more potential in front of industry influencers who will provide links about our business that directly help increase search engine rankings.

  2. Woah! I’m really loving the template/theme of this site. It’s simple, yet effective.

    A lot of times it’s difficult to get that “perfect balance” between user friendliness and visual
    appeal. I must say that you’ve done a very good job
    with this. In addition, the blog loads extremely quick for me on Firefox.

    Superb Blog!

  3. Nice blog right here! Additionally your web site lots up fast!

    What host are you the use of? Can I get your affiliate link on your host?
    I want my web site loaded up as fast as yours lol

  4. Hey! I’m at work surfing around your blog from my new iphone
    4! Just wanted to say I love reading through your blog and look forward to all your posts!
    Carry on the great work!

  5. Hey Preethi Abraham!
    I am a digital marketing aspirant. Thanks for sharing your bit of digital marketing. I would love to read more such content to gain insights and use the media platform to the fullest potential.

  6. Greate pieces. Keep posting such kind of information on your
    blog. Im really impressed by your site.
    Hello there, You’ve done an excellent job. I’ll certainly digg it and
    personally suggest to my friends. I’m confident they will be benefited from this web site.

  7. Nice article….!!!
    But I think you missed one of the most important types of digital marketing and that is Pay Per Click (PPC) which is also called Search Engine Marketing (SEM). It is the paid platform to grow your business.

  8. Hello this is Leo Harry. The product lifecycle goes through many phases and involves many professional disciplines and requires many skills, tools and processes.

  9. Hello, this is Leo Harry. Everybody knows that E-commerce stands for Electronic commerce that mean commercial transactions conducted electronically on the Internet.

  10. Hello this is Leo Harry. . An ecommerce software is expected to perform miracles, so to speak. Ecommerce website design and development has to be conceptualised keeping a myriad of factors in mind.

  11. Hello this is Leo Harry.I would recommend Quick Books Small Business Edition. It is very affordable and has a pretty easy user interface. I am a big fan of Quick Books products.

  12. Hello this is Leo Harry. Ecommerce solutions these days need to be smart. They can no longer afford to be lagging behind. In fact, they have to keep innovating all the time and be on their toes.

  13. Hello, this is Leo Harry. I have been planning on starting my own business and now all I need is a name and feedback about if this is something that you yourself would be interested in using if it was available to you.

  14. Pingback: Should you incorporate Blogs to your business website - Trudawn Solutions

  15. Hello this is Leo Harry.The Product Life Cycle refers to the succession of stages a product goes through. Product Life Cycle Management is the succession of strategies used by management as a product goes through its life cycle.

  16. Hello this is Leo Harry. Operations management refers to the administration of business practices to create the highest level of efficiency possible within an organization.

  17. Hello this is Leo Harry. Small business expenses depend on the type of business, for example, when I first started up a tech company we had to spend quite a lot of money on computers, etc. to earn, I always tried to keep expenditure under 60% of profit for the first year.

  18. Hello this is Leo Harry. Call it business development, business consulting, business advising…it all comes down to the same thing: “business development services” are services to assist a business in becoming more sustainable and profitable by increasing sales and lowering operating expenses.

  19. Empire Media has successfully been the best digital marketing company and agency in Byculla, Parel, Dadar as well as the whole of Mumbai founded by Ashish Shinde. We are the best in SEO, SEM, ORM, CRM, branding, web development, video production, online marketing strategy and social media marketing.

  20. Thank you for every other great article. Where else may just anybody get that type of information in such a perfect approach of writing?
    I have a presentation subsequent week, and I’m at the look for such information.

Leave a Comment

Your email address will not be published. Required fields are marked *