Let’s face it. Most of us prefer using our phones to find out information about a product/service rather than going through newspaper ads. Nowadays, we hardly have the patience to watch television ads since we prefer recording our favorite programs rather than watching it in real-time. Don’t we all just prefer cutting the call when a telemarketer starts droning on about some services or products!
In today’s age, digital media is truly a dominant part of our lives. We start our day by checking our emails and then as the day progresses, we tend to check out our social media accounts. So, in such an age where digitization is ruling the world, it has become important to keep up with the changing times. It has become crucial for businesses to reinvent their marketing strategies in order to stay on top of their game. This has paved a way for digital marketing.
What is digital marketing?
When we see ‘digital’ and ‘marketing’ together, we tend to think that this is a fancy concept. But it’s actually pretty simple to understand. Marketing which is done using digital platforms is called digital marketing. This means that businesses use platforms like email, Facebook, Instagram, YouTube, Twitter, etc to promote their products and services.
Types of digital marketing:-
Since there are a plethora of digital platforms which can be used by businesses for marketing purposes, it becomes essential to segregate them into different types. Depending on your business’s needs, it is important to choose the right kind of digital marketing strategy. The more digital platforms you use, the better! Sticking to a single strategy is not a very smart move. You need to use multiple digital platforms if you want your business to grow. Some of the popular types of digital marketing are:-
- Social Media Marketing:- Facebook, LinkedIn, Twitter, Instagram, Pinterest are some of the popular platforms which are used by businesses to market their products. In order to reach out to the ‘social media generation’, your business needs to consider the social media marketing strategy. This type of marketing will help your business to get a great web presence.
- Affiliate Marketing:- This marketing strategy will ensure that your business will gain a great number of profits. In short, it’s one of the best ways to make money online quickly. All you have to do is to join an affiliate program like Miles Web, HostGator, BlueHost, SiteGround, etc and choose a product which your business would like to promote. You will be provided a unique link which you can share on your social media accounts. When customers click your unique link and purchases the product, your business will also get a good commission!
- Email Marketing:- If building good relations with your client is important for your business, then the email marketing strategy is a very good option. This type of marketing will help your business gain more loyal customers as they are eager to know more about your business. You can reach out to a great number of loyal as well as potential customers if you opt for this marketing strategy.
- Search Engine Optimization (SEO):- Most of us tend to click only on the first few links on the search engine page while searching for information. SEO marketing ensures that your business’s website gains more web traffic and thereby remaining at the top of all search engine results.
Digital Marketing has become a powerful marketing tool in today’s digital age. The best part about this type of marketing is that it not only generates good results but is also cost-effective. It ensures that your business has great success. Above all, digital marketing is a risk-free strategy.
Trudawn Solutions can help your business in developing and executing great digital marketing strategies. We love helping businesses and startups gain a great foothold in the digital world.
Blog written by Preethi Abraham
Business Development Head at Trudawn Solutions
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