Instagram has become one of the most powerful social media tools in the recent past. Many businesses are opting to start their own Instagram pages in order to enable their brand to gain more visibility. Gone are the days when startups would shell out huge amounts of money to advertise their products in newspapers and magazines! With the help of Instagram, established businesses and startups can advertise their products to target customers at affordable prices and even for free!
Want to make the best out of your business’s Instagram account? Here are some simple ways to help your Instagram page gain more traffic!
Post aesthetically appealing pictures :
Don’t we all just love looking at Instagram accounts that have clear and beautiful pictures? Add high-quality images (HD) to make your account look professional. Blurry images may give people the impression that your business is just on an average scale and as a result, they might not spend enough time browsing through all your posts.
Switch to a business account on Instagram :
By switching to a business account, you will gain access to tools (Instagram Insights) which will help you to monitor your Instagram page’s traffic. In addition to this, your Instagram account will gain contact buttons like ‘Call’ and ‘Email’. So it becomes easier for users to contact you! These amazing features aren’t available for personal accounts, so switch to a business account now! The process is extremely simple and free. Learn how to switch to a business Instagram account in a matter of seconds here.
Make use of IGTV :
Add videos about your business and products on IGTV! This is a fun way to engage with your audience. Shoot videos that will enthrall your audience to keep watching your videos and in turn follow your account! To know more about IGTV’s video limit and specifications, click here.
#Hashtags are crucial! :
Hashtags will ensure that your posts are seen by many Instagram users including the ones who don’t follow your account! So don’t forget to add relevant hashtags in the caption before pressing the post button. Use free tools like All Hashtag, Keyword Tool, and best hashtags to find the most popular hashtags which you can add to your posts.
Add your website’s link to your account’s bio:
Instagram doesn’t allow you to add clickable website links to your posts unlike other platforms like Facebook, Linkedin, and Twitter. So, add your website’s link to the bio-data of your Instagram account and direct your users to click on the link in your bio. In case you want to direct your users to multiple pages like blogs, affiliation links, etc, create a landing page wherein all your links will be available on a single page. Create your landing page for free by using tools like Linktree, Contactinbio, or Campsite. Bio.
To understand what a landing page looks like, check out the landing page of Trudawn Solutions:-
Use Instagram stories more often:
Add pictures and short videos to your Instagram stories. Instagram Stories have become a new way for users to share content. If you have more than 10,000 followers for your business account, then Instagram will honor you with the ‘Swipe up’ feature for your stories! That’s a big deal! With the ‘swipe up’ feature, you could easily direct your audience to the link which you would like them to see. You will no longer need to have a landing page to direct your users to visit your desired links.
Get your account verified:
In order to ensure that others don’t impersonate your business account, get your account verified. You must have observed a blue tick next to the name of some accounts, that small blue tick indicates that your account is verified by Instagram. Once your account is verified, you will get access to the ‘swipe up’ feature even if you don’t have 10,0000 followers! Instagram gives higher priority to verified accounts, so get your account verified! Understand how to get your account verified by clicking here.
Instagram is truly a compelling social media tool for businesses. Follow these simple steps to make the most out of your business’s Instagram account!