Importance Of Blog Marketing

WHAT ARE BLOGS?

Blogging has become one of the most widespread methods to interact with target audiences. Initially, blogs were used to share thoughts and experiences with the world, but it quickly followed a segue for marketing products and services, thus cementing its importance for the companies. A blog not only gives a well-rounded knowledge of the given subject but also gives the consumers a perspective on the services provided by the company. Blogging for building a business could potentially attract a large scale of consumers with a very minimal cost.

WHY WE NEED BLOG MARKETING?

1. UP YOUR ‘SEO’ GAME:

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With regular and consistent blogging, it could be made sure that the search engines are provided with fresh content, to keep the website trending on the first few pages of Google Search. Picking up relevant and trending hot topics as the content of the blog, the use of keywords can be a great way to top up the search engine charts.

2. CONNECTING PEOPLE TO YOUR BRAND:

This image has an empty alt attribute; its file name is perry-grone-lbLgFFlADrY-unsplash-1024x683.jpgBrand awareness is a game-changer, especially with so much competition around. Blog posts allow the brand to show a personal side of the company and make sure people remain connected to the brand. Outbound marketing could be miraculous; no questions asked. A post with the solution to a direct problem connects more to the consumers than the more stereotypical in-your-face advertisements. The marketing standards are subtle but stand out with a well engaging yet informative blog. With well-written content, the company could reflect its standards, character, vision, and personality which is more likely to be absorbed by the readers thus creating a brand image for the company.

3. ESTABLISHING A BUSINESS:

Once the relationship with the consumers has been established, it becomes easier for the brand to convert these savvy readers into their business clients. The content of the blogs would be a testimony to the company professionalism, bringing a sense of experience and trust to not only the existing clients but the potential customers of the company. Everybody loves free help; and nothing’s better if it makes a good impact. A well written informative blog will ensure gradual attraction which makes it easier to find potential customers.

4. DEVELOP AND STRENGTHEN RELATIONSHIPS WITH EXISTING AND NEW CUSTOMERS:

A brand needs to constantly engage with the customer to develop a strong and long-lasting bond. Blogs are an easier and inexpensive way to connect to consumers. For the target audience, the one thing that helps begin the ‘trust-building’ process is a presence that speaks volumes. Blogs help companies develop an authoritative figure to the consumers, giving them the confidence to trust the brand for the desired job. It is said that most of the people fear change, blogs thus help the brand develop a strong yet long-lasting bond with the consumers. Once the trust is developed, the consumer will likely come back to the brand for more.

At Trudawn Solutions, we deliver the best possible services to develop your website. To get your personalized website, visit us at trudawnsolutions.com.

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Website Development Jargon Busters

Isn’t it true that a website is the soul of a business? Nowadays, people search for products and services by simply browsing through their mobiles or laptops. If you are a business owner, then you must be definitely thinking about taking your business in the online space by starting a website for your firm. However, before launching your business website, you may be lost in figuring out the meaning of certain website-related terms. Well, worry no more, this blog will help you become fluent in web-based lingo in no time!

You don’t really need to be a tech-savvy person to understand tech-jargon. Words like domain, code, hosting, etc may seem intimidating to understand, but they are really simple.  Here are some essential buzzwords which you should know if you own a website or are planning to start a website in the future. Let’s dive in without getting too technical!

SERVERS

Most websites have several pages like About us, Contact us, Our Services, Blogs, etc. But where are these pages stored on the internet? That’s where a server comes in! A server will store all your web pages in it. Just like how you store all your paper documents in your cupboard, your web pages are stored in the server!

WEBSITE HOSTING

In simple terms, web hosting is very similar to a server. There are many web hosting services like GoDaddy, MilesWeb, HostGator, etc which will ensure that all your web pages are stored in a server so that your website can be available on the internet! Want special web hosting offers? Click here to avail of our affiliate links with a variety of web hosting providers.

                                  

DOMAIN NAME

The domain name is nothing but your website’s name! Anything after www. is your domain name. So if your website’s link is www.trudawnsolutions.com, then the domain name is ‘trudawnsolutions’.

DOMAIN NAME EXTENSIONS

If you have seen website links, then you must have observed something like .com, .in, .org, etc at the end of the link. These are Domain Name Extensions. Choose the right kind of domain name extension for your business’s website. If your business is a tech-based business, then opt for domain extensions like .tech, commercial businesses can opt for .com and information based websites can opt for .info

SSL CERTIFICATION

Want the padlock sign to appear next to your website’s link? Do you want your users to feel secure and safe when they browse through your website? If you have answered ‘YES’ to these questions, then you should get an SSL Certificate for your website. SSL stands for Secure Socket Layer. Hosting companies like MilesWeb, Hostinger, etc offer free SSL certificate for your website after you avail their hosting plans or domain plans which can be obtained for a very nominal fee.

                                         

 

PROGRAMMING LANGUAGES

A website doesn’t really understand human languages like English. All websites are created with the help of computer-based languages like HTML, Java, JavaScript, and Python.                                                                                                   

HTTP AND HTTPS

Your website’s URL may either begin with http:// or https://. But what is the difference between the two? Does the ‘s’ in HTTPS really make a difference?  Well, a secure website will have ‘https’ at the beginning of its URL. So this means that once you obtain an SSL certificate for your website, the URL will change from http:// to https://. Once your users see an https:// in your website’s link, they will know that your website meets all standards of security and hence will not be wary while browsing through your website.

Aren’t these terms really simple to understand? Confused about any other web-based jargon? Comment below!

Trudawn Solutions has developed websites for various businesses. If you own a business and want to create a website for your firm, Trudawn Solutions is here to save the day! We will not only develop a great website for your business, but we will also help you choose the right hosting and domain plans and will ensure that your website is SSL certified!

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Must Have Skills For Business Entrepreneurs

Running a business is far from easy! The number of startups and businesses are increasing drastically each year. With more competition on the line, it has become essential for business owners to find ways to ensure that their business stands out! As time progresses, businesses need to adopt new trends and strategies to keep their enterprise afloat. To keep up with the demands of these trends, it has become essential for business leaders and team members to develop new skills from time to time. Want to know more about the sought after skills which you should learn? 

Make sure that you and your teammates have skills pertaining to the business’s field as well as other crucial soft skills (like business communication). Want your venture to be successful? Then here are some essential skills which you need to master!

STAYING ORGANIZED 

Staying organized is indeed a key to success, whether professional or personal. This will not only help you save time but staying organized will enable you to actually take up more work from more clients as well! How can you become an organized person? Well, you can go old school by keeping a journal with you at all times where you can keep track of your appointments, pending work, and new ideas. If you are a tech-savvy person, then make use of Google Calendar to view your appointments and Evernote or Google Keep to make lists regarding your new work and pending work.

SOCIAL MEDIA MARKETING 

With the help of social media, you can promote your business to the right kind of audience. This new way of marketing has been adopted by many startups as well as established businesses. You can advertise your services and products on social media at a very nominal fee as well! Social media marketing is here to stay, so become well acquainted with this marketing technique to gain more clients and also to help you build your brand’s image.

LEARN MS EXCEL 

Most of us may know how to enter data into different cells in a spreadsheet, but you can do so much more with MS Excel. Learn how to integrate complex mathematical functions to your spreadsheet and also learn how to obtain graphs from the data in your sheet. With MS Excel, you can gain a lot of insight into your business’s trends. Also, with this software, you can maintain your enterprise’s accounts in an organized way. Take up an advanced excel course on learning platforms like Coursera, Udemy, edX, Alison, etc.

SEARCH ENGINE OPTIMIZATION 

If you want your website to gain more traffic, then learn more about Search Engine Optimization(SEO) techniques. Understand the methods of optimizing your website’s content so that your web pages get ranked higher by Google’s search engine. Udemy has some free courses on SEO. By learning about SEO, you will be able to take great advantage of tools like Google Analytics, Google AdWords, Yoast SEO, and lots more with ease to help your website gain traffic.

COMMUNICATION SKILLS 

Without good communication skills, how will you market your services to your clients and other individuals? For a business to succeed, great communication skills are a must! Ensure that you and your team master the art of professional interaction. Learn how to negotiate and make business deals in a seasoned manner by improving your communication skills.

ADAPTABILITY AND LEARNING SKILLS 

As time progresses, new skills will be on the rise. Never stop the process of learning new things! A plan which may work very well for your business may not be the ideal plan tomorrow. So ensure that you can adapt to changes from time to time.

By learning these skills, your business venture will truly be successful! So master these essential skills now!

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Instagram Essentials For Business

Instagram has become one of the most powerful social media tools in the recent past. Many businesses are opting to start their own Instagram pages in order to enable their brand to gain more visibility. Gone are the days when startups would shell out huge amounts of money to advertise their products in newspapers and magazines! With the help of Instagram, established businesses and startups can advertise their products to target customers at affordable prices and even for free!

Want to make the best out of your business’s Instagram account? Here are some simple ways to help your Instagram page gain more traffic!

POST AESTHETICALLY APPEALING PICTURES 

Don’t we all just love looking at Instagram accounts that have clear and beautiful pictures? Add high-quality images(HD) to make your account look professional. Blurry images may give people the impression that your business is just on an average scale and as a result, they might not spend enough time browsing through all your posts.

SWITCH TO A BUSINESS ACCOUNT ON INSTAGRAM

By switching to a business account, you will gain access to tools Instagram Insights which will help you to monitor your Instagram page’s traffic. In addition to this, your Instagram account will gain contact buttons like ‘Call’ and ‘Email’. So it becomes easier for users to contact you! These amazing features aren’t available for personal accounts, so switch to a business account now! The process is extremely simple and free. Learn how to switch to a business Instagram account in a matter of seconds here.

MAKE USE OF IGTV 

Add videos about your business and products on IGTV! This is a fun way to engage with your audience. Shoot videos that will enthrall your audience to keep watching your videos and in turn follow your account! To know more about IGTV’s video limit and specifications, click here.

#HASHTAGS ARE CRUCIAL! 

Hashtags will ensure that your posts are seen by many Instagram users including the ones who don’t follow your account! So don’t forget to add relevant hashtags in the caption before pressing the post button. Use free tools like All Hashtag, Keyword Tool, and best hashtags to find the most popular hashtags which you can add to your posts.

ADD YOUR WEBSITE’S LINK TO YOUR ACCOUNT’S BIO

Instagram doesn’t allow you to add clickable website links to your posts unlike other platforms like Facebook, Linkedin, and Twitter. So, add your website’s link to the bio-data of your Instagram account and direct your users to click on the link in your bio. In case you want to direct your users to multiple pages like blogs, affiliation links, etc, create a landing page wherein all your links will be available on a single page. Create your landing page for free by using tools like Linktree, Contactinbio, or Campsite. Bio.

To understand what a landing page looks like, check out the landing page of Trudawn Solutions:-http://trudawnsolutions.contactin.bio/

USE INSTAGRAM STORIES MORE OFTEN

Add pictures and short videos to your Instagram stories. Instagram Stories have become a new way for users to share content. If you have more than 10,000 followers for your business account, then Instagram will honor you with the ‘Swipe up’ feature for your stories! That’s a big deal! With the ‘swipe up’ feature, you could easily direct your audience to the link which you would like them to see. You will no longer need to have a landing page to direct your users to visit your desired links.

GET YOUR ACCOUNT VERIFIED

In order to ensure that others don’t impersonate your business account, get your account verified. You must have observed a blue tick next to the name of some accounts, that small blue tick indicates that your account is verified by Instagram. Once your account is verified, you will get access to the ‘swipe up’ feature even if you don’t have 10,0000 followers! Instagram gives higher priority to verified accounts, so get your account verified! Understand how to get your account verified by clicking here

Instagram is truly a compelling social media tool for businesses. Follow these simple steps to make the most out of your business’s Instagram account!

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