All About Entrepreneurship


While entrepreneurship can be categorized under various categories the most naïve definition for it would be, the act of creating a business or businesses while building and scaling it to generate a recurring profit. While most entrepreneurs focus on building businesses by definition, a lot of the responsibilities revolve around creating a better society, initiating new strategies, solving big problems, etc. It may just sound easy, but it involves various stages and events that follow one another. Entrepreneurs play an important role in shaping the economy, they generate new capacities in the economy, they provide jobs promoting innovation. Society is therefore benefited from the growth and development of these entrepreneurial ventures.

It is said that with great power comes great responsibilities, and it is vital that these industries create better opportunities serving the society along with expanding their businesses. Although the term ‘Entrepreneur’ might sound very simple and straight forward, it demands various character traits from an individual. Must have skills for entrepreneurs include hardworking, passionate, confident to execute strategies, and most importantly problem-solving abilities.



The most initial step into entrepreneurship is to generate an idea. An entrepreneur begins to wonder why there is a lack of availability of a product or service and how to improve certain things as well as, how to generate income to cover all the expenses, etc. It requires an in-depth analysis of the market and the probability of sustaining in the market before making the first move. It is important that the business has a well-defined space to work in. Establishing a niche for the business is as important as coming up with an idea. Regardless of how saturated the industry you choose to work in is, having a USP(Unique Selling Point) makes it easy for customers and clients to see why they need to do business with you. When forming your USP, it helps to define not only what you’re selling, but why you are the obvious choice for your customers and clients. Having a well-defined foundation is the key to a successful business. It is mainly at this stage where many tend to give up and go back into their past lives and perhaps even abandon the idea of starting a business thus, the first stage of entrepreneurship is very important.


A critical point in the entrepreneurial process is deciding to start the project. It is vital that the individual stays active and motivated. These are the main factors for the entrepreneur to start landing on creative ideas. It is important that the individual takes the resources and the material required along with its cost and availability is vital to generate at least one way forward into entrepreneurship. The development of the business plan will mark only a guide that can be used as a reference, it is in the hands of the entrepreneur that makes the path for the business to grow and take shape as it develops. It is indeed tough to make decisions that involve the well-being of those who work under/with you, thus a major quality required for an entrepreneur is the ability to take tough decisions as an organization.


Planning the pathway for a business is an essential step to creating a smoother process to run the business for a longer duration. A few things all solid business plans should have, including:

Business model:

This should essentially contain the details about the business and what your business is. It should thoroughly mention about the products or services, along with who they serve and why.


The strategy of a business is made around the targeted goal that needs to be achieved along with the actionable steps on how other is going to reach those goals, as well as corresponding important dates and milestones.

Creating a niche:

The niche of a company guides to take accurate decision making as well as other areas of the business. It is essential that the company revolves around the niche and the business plan should align with the niche and vice versa.

Understand the Target audience:

It is vital that the company understands which part of the society to serve and why? It includes understanding sections of society and their individual personas to understand and modify the service or the product in order to serve better.

Budget the financial information:

Add any information regarding your budget, investments, and pricing to your business plan. It’s important to keep this information on hand to ensure you are on track and don’t overspend.


It is this section of entrepreneurship where the individual creates opportunities and develops ideas with creativity. This step involves the development and execution of the strategies of the company. Many times, it is this step where the entrepreneurs face the most difficulties as the mistakes made during this step reflects in the real-time. Communication and information delivery skills are must require in this step. While all of this is done, it is also important to market the product/service in such a way that it sells itself without having to put effort into convincing. A major aspect of this is to market the product in a way that it attracts the consumers itself without having the company officials to approach potential consumers. What makes the business unique is having a firm grasp of business values and ethics. Now all that remains is to make some noise about it.

Coming up with a well-structured strategy, and an efficient marketing plan will not only ensure that the efforts are most effective but also that no time is wasted on things that won’t necessarily work.


Once the above-mentioned stages are cleared, the first few months of the company will ensure weather it would last a long time or not. It is essential that the company follows a strategic management and control operation throughout the duration of the working hours to maintain a structure and discipline in the organization. Even though it might seem that things are starting to work out, it is most important to invest in the future of the company with an efficient money control system. A manager for the company to ensure that the business is well-managed and maintained would be a better investment for the company rather than having a bigger sized office area. Budgeting and creating revenue must be the main goal.

Perhaps one could say that the entrepreneurial process ends here, but successful are those who do not stop learning and experimenting.

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Importance Of Customer Satisfaction


Keeping your customers happy and more than just satisfied should be one of your biggest priorities and concern. You have to keep up the hard-work constantly in terms of managing your clients and ensuring they feel worthy. Not only will your painstaking efforts pay off, but it will also go a long way in building a warm relationship with your customer. Constant customers for the long-term will make your company thrive!


Even if we keep apart from tangible benefits, constructive criticisms from customers are nothing short of a blessing. Feedbacks are an absolute necessity for anything and everything we do. And if a customer feels there’s a scope to improve, you must pay heed to it. It will increase the sense of loyalty, show them that you care, and may prevent crises in the future.


There is no reason whatsoever why you should keep your customers unhappy. If a customer starts churning about your business, it will affect your business deeply. Staying true to ‘Customer is the King’, you should leave no stone unturned in ensuring great service from your end. 


The spirits of those who work for you will remain high if they know their work is being appreciated and constantly improved. Having a promising prospect always benefits the business.


The more you make your customer feel at home, the greater your chances of improving your business with them. They will commit more if they trust you more. Also, customer retention becomes an easier job gradually when you have years of jolly experience to speak of.


Numerous studies and researches have shown that retaining a customer is many times cheaper than scouting for a new one. Plus, a new customer means struggling to build trust and relations all over again; not a smart thing to do!

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Technical Consultancy : An Integral Part Of Business Development

Technology has become such an integral part of our lives. In an age where so many things around us are driven by technology, it is crucial for businesses to keep up with the technological times. Businesses need to adopt good technological practices in order to be prominent in the digital space. However, the hardest part of a business is to decide which technologies can be the best one for the company’s smooth functioning. Here’s where technical consultancy comes into play.


What do technical consultants do? They analyze every aspect of your business and based on their findings, they develop the best possible technical practices to help your business grow. When a problem is presented to a technical consultancy firm, they work on developing the existing ideas and sometimes even come up with new ideas to enable a business to succeed.

Let’s take a simple example to understand what a technical consultancy firm does: Imagine that you own a business, but you still end up using prosaic marketing methods to run your business. So how can a technical consultant help your company? Well, they may start out by developing a website that is user-friendly. In order to boost your company’s presence in the digital space, the technical consultant might adopt various methods to ensure that your website gains more traffic. Social media marketing strategies might be used to help your business be viewed to the right audience.

A technical consultant has deep knowledge in a range of technical areas in software and hardware, with this knowledge, they can provide an optimized solution for your business/project. In addition to providing solutions, they also ensure that your business’s software/hardware is updated on a regular basis.


Web consultancy is our specialty. We provide the best possible web solutions to guide your business to be prominent in the digital world. Some of our web consultancy services include web designing, social media marketing, technical research & development, etc.

We also provide project consultancy services for students who are pursuing tech-based degrees (like engineering). Our team of technical experts has deep knowledge in software as well as hardware, thereby helping students to develop innovative projects.

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Need for Research And Development

When most of us think about research, the first thing that comes to our mind is ‘academics’. Yes, research is prominent among academia, but most of us don’t realize the importance that Research & Development plays in businesses as well. Today, a myriad of multinational companies are investing millions of dollars in their research and development department. But before we understand the reason behind this, let’s first understand what exactly is Research & Development.


Most businesses prefer to Research & Development as ‘R&D’. In the business sector, R&D is the process of learning extensively about the existing products and services offered by the company. R&D also involves the process of generating knowledge in order to develop new products. But why does a company spend humongous sums of money just to know more about their own products?


Improvisation of a product can be done only when you know each and every aspect of that product. That is exactly what the R&D team does! They understand the product’s strengths and shortcomings thoroughly, and this knowledge helps them to incorporate features that make the product better. A good example of this can be seen in the companies which manufacture mobile phones. New variants of the same phone keep hitting the markets, and they are commercially successful since they have added features.

R&D also involves doing extensive ‘market research’.This involves conducting online surveys, telephone surveys, email surveys, interviews, etc. A successful business always ensures that they analyze their consumer’s trends. This trend analysis which is done by the R&D team helps businesses to create strong marketing strategies. Some good tools to help you conduct market research are SurveyMonkey, AYTM, SurveyGizmo, and Survata.

Research & Development are also used by companies to streamline the manufacturing processes in order to minimize the cost. For companies who strive to be innovative, R&D is a must!

Trudawn Solutions provides Research & Development services to help businesses stay ahead of their competition.

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Trudawn Solutions – A Tech Based Freelance Venture

‘Freelancing’ has become quite a popular term in the recent past. It has changed how people look at work. The best part about freelancing is that it lets you be your boss! That means that you get to decide who you would like to work for, work timings and work location. The restrictions of working for a company no longer becomes an obstacle if you opt to become a freelancer. Great, isn’t it? To become a successful freelancer, you need to have a  great set of skills. Identify the areas in which you are proficient (e.g.- content writing, social media marketing, web designing, etc ). The better your skills, the greater are your chances of having more clients.

Many people have a notion that they need to quit their regular jobs if they want to venture into freelancing. However, that is just a myth! If you aren’t sure whether your freelance career will take a successful turn, you can still keep your regular job and do freelance work when you are free. In that way, you get the best of both worlds!


We at Trudawn Solutions provide web designing services for established companies as well as for start-ups. Technology has become a prominent part of our lives, so, we enable businesses to gain a great web presence to not only help them keep up with the growing demands of their customers but to also gain new clients.

As an emerging freelance venture, our main role is to help businesses gain a foothold in the digital world. Apart from web designing services, we also provide a plethora of technical services like inventory management software, social media marketing, technical consultancy, business card designing, logo designing, hard coding, project consultancy, content writing, and research & development.

The websites which we create have features like a chatbot, WhatsApp messenger, and submission form. We also help our clients create their portfolio website so that they can showcase their skills and work experiences. Check out our previously designed portfolios here.

Our freelance venture encourages students from technical backgrounds to pursue internships in various domains like web designing, digital marketing, graphic designing, and content writing. If you would like to pursue an internship with us, click here for further details.

We have worked with clients from different sectors. Check out what our clients have said about our work here. Trudawn Solutions has a lot to offer when it comes to technology-related services. Feel free to contact us via email or call.

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Digital Business Cards: A New Way Of Networking

A paper-based business card may look like it doesn’t hold much value. But it plays a very crucial role in helping you build a professional network. Going for official events or business meetings without carrying a stack of your business cards is a faux pas indeed! It is tiresome to carry a stack of business cards around with you at all times. With the advent of technology, today’s professionals are switching to digital business cards.


As the name suggests, it is a business card in the digital format. Nowadays, more people prefer to use digital business cards as it is not only very simple to create but is also hassle-free. You no longer have to worry about carrying a stack of your paper-based business cards with you everywhere you go. All you need to carry on your smartphone!

There are so many reasons why digital business cards seem to be a popular choice among professionals. One of the major reasons for this shift from conventional business cards is because people prefer to use their smartphones to access information regarding businesses and contacts.


1. Let’s face it, most of us end up misplacing business cards which were acquired during meetings/events. It may so happen that the information on some business cards may be outdated as well. However, you don’t have to worry about any of these problems with a digital business card!

2. You can update your contact information at any time in digital business cards. Your contacts will be automatically notified about the changes which you have made.

3. Why should a business card be boring? With your digital business card, you can add videos about yourself or your company. Isn’t that a great way to make a good first impression!

4. Syncing your google account/ iCloud with your business card becomes simple!

5. It is possible to scan the conventional business cards of your contacts. The text from it is easily converted into digital contacts.

6. Your digital business card also has analytical tools that let you know how many people are viewing your digital business card.

7. You can easily share your card via email or messaging apps like Whatsapp/Telegram etc.

8. It becomes easy for people to find your company as you can add a google map link of your business’s location to your digital business card. In case you relocate your business, you can update your contacts without any hassle.

9. Last but not least, you are consuming NO PAPER, thereby saving the environment!


Creating your digital business card is very simple. There are many apps out there like SwitchitWeCards, DigiCard, and Haystack to get you started.

We at Trudawn Solutions create and design digital business cards according to your requirements. Do check out our previous business card designs here.


Digital business cards have indeed given a modern approach to networking. The features which are integrated into the cards have made it easier for people to build new contacts for their professional network. With a digital card, you don’t have to worry about common problems faced in paper-based cards like updating and reprinting. These technologically advanced cards are simple to use, efficient, and attractive as well.

Will you switch to a digital business card? Share your opinions with us in the comment section!

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Start Making Money Online: Understanding Affiliate Marketing

Want to make money online quickly? I am sure you must be wondering if such a thing is even possible. Well, making money online is VERY MUCH POSSIBLE! And the best part is that it’s really simple. Joining an affiliate program will help you fetch some money online in no time.

So let us understand what affiliate marketing is all about.


It simply means that you will get a commission from the online retailer when a customer will purchase a product from your unique referral link.

Here’s an example: If you are a part of an affiliate program that sells books, then all you have to do is promote their products (in this case, it’s books) on your website or social media account and share your unique referral link as well. So, when users click on your referral link and purchase a book, you get a great commission from your affiliate program.

Isn’t it really simple?

Affiliate marketing has very low risks, nowadays many companies adopt this marketing strategy as it helps them gain more customers.


You may be worried that you won’t get a commission if no one purchases products from your referral link. But worry not, there are many affiliate programs out there which will provide you a commission fee even if customers don’t buy products from your unique link. Here are some commission strategies which have been employed by various affiliate programs:-

-Pay per Click-  Just as the name suggests, you will get a commission from your affiliate program depending on how many users have clicked on your referral link. Sweet, isn’t it?

-Pay per Sale- As soon as someone purchases a product from your referral link, your affiliate program will pay you a great commission!

-Pay per Lead- You’ll be paid by your affiliate program when someone signs up for a free trial via your referral link.


Become a part of an affiliate program that sells products and services which you love! This will make it easier for you to promote the products to others. So choose the products which you want to promote wisely.

Once you narrow down on your favorite product/service, check out if that company has an affiliate program. If they do, then that’s great for you! Go ahead and sign up for it.

Once you sign up, the affiliate program will provide you with your very own referral link. Post it on your social media page/website/blog and promote the products often. Very soon, your referral link will be viewed by many users and you will be making money online!


MilesWeb is India’s best web hosting company. They offer a plethora of web hosting features like free domain, website builder, built-in page caching, website backup & storage, SSL certificate, email security to name a few. They provide amazing web hosting solutions, not just for websites with high traffic but also for that new blog website of yours. In addition to this, they offer services like Shared Hosting, Reseller Hosting, Dedicated Server, VPS Server, Cloud Server, SSL Certificates, Domain Name Registration, Website Security, and many more!

Trudawn Solutions is proud to be a part of the affiliation program of MilesWeb.

Click on the link below to get discounts:


Affiliation marketing is indeed a great strategy that has been opted by many companies. This type of marketing is definitely here to stay, especially as more people spend time online and love talking about various products/services. And besides, this is a great way to make money online!

Are you going to join an affiliate program? Do comment below and share your thoughts with us.

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All About Digital Marketing

Let’s face it. Most of us prefer using our phones to find out information about a product/service rather than going through newspaper ads. Nowadays, we hardly have the patience to watch television ads since we prefer recording our favorite programs rather than watching it in real-time. Don’t we all just prefer cutting the call when a telemarketer starts droning on about some services or products!

In today’s age, digital media is truly a dominant part of our lives. We start our day by checking our emails and then as the day progresses, we tend to check out our social media accounts. So, in such an age where digitization is ruling the world, it has become important to keep up with the changing times. It has become crucial for businesses to reinvent their marketing strategies in order to stay on top of their game. This has paved a way for digital marketing.


When we see ‘digital’ and ‘marketing’ together, we tend to think that this is a fancy concept. But it’s actually pretty simple to understand. Marketing which is done using digital platforms is called digital marketing. This means that businesses use platforms like email, Facebook, Instagram, YouTube, Twitter, etc to promote their products and services.


Since there are a plethora of digital platforms that can be used by businesses for marketing purposes, it becomes essential to segregate them into different types. Depending on your business’s needs, it is important to choose the right kind of digital marketing strategy. The more digital platforms you use, the better! Sticking to a single strategy is not a very smart move. You need to use multiple digital platforms if you want your business to grow. Some of the popular types of digital marketing are:-

1. Social Media Marketing:-

Facebook, LinkedIn, Twitter, Instagram, Pinterest are some of the popular platforms which are used by businesses to market their products. In order to reach out to the ‘social media generation’, your business needs to consider the social media marketing strategy. This type of marketing will help your business to get a great web presence.

2. Affiliate Marketing:-  

This marketing strategy will ensure that your business will gain a great number of profits. In short, it’s one of the best ways to make money online quickly. All you have to do is to join an affiliate program like Miles Web, HostGator, BlueHost, SiteGround, etc, and choose a product which your business would like to promote. You will be provided a unique link that you can share on your social media accounts. When customers click your unique link and purchases the product, your business will also get a good commission!

3.Email Marketing:-

If building good relations with your client is important for your business, then the email marketing strategy is a very good option. This type of marketing will help your business gain more loyal customers as they are eager to know more about your business. You can reach out to a great number of loyal as well as potential customers if you opt for this marketing strategy.

4. Search Engine Optimization (SEO):-

Most of us tend to click only on the first few links on the search engine page while searching for information. SEO marketing ensures that your business’s website gains more web traffic and thereby remaining at the top of all search engine results.

Digital Marketing has become a powerful marketing tool in today’s digital age. The best part about this type of marketing is that it not only generates good results but is also cost-effective. It ensures that your business has great success. Above all, digital marketing is a risk-free strategy.

Trudawn Solutions can help your business in developing and executing great digital marketing strategies. We love helping businesses and startups gain a great foothold in the digital world.

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Reasons For Starting A Website For Your Business

We live in an era where people spend most of their time-bending their necks to check their smartphones. A day at work mostly involves looking at a laptop screen for hours. Today’s internet has a speed which makes us feel that ten seconds is too long a wait. Laptops or smartphones become powerful devices once they are connected to the Internet. Websites, social media pages, and a plethora of information are available at the tip of our fingers because of the advent of the internet. So in times like this, if you want your business to get noticed, then why not build a website for your business?

Creating a website will definitely give your business a good boost. You may definitely have concerns regarding the expenses for designing a website, but developing a great professional website need not be all that expensive. There are so many startups today which provide web development services at affordable prices! A website is a portal for your business to acquire new clients. There is absolutely no disadvantage because building a website for your business has only benefits!


Your website can help your business gain more clients. Nowadays, it is no secret that people tend to google the products or services which they want to avail rather than going through newspaper ads or pamphlets. There is a greater chance for your business to become well known within a short span of time if you create your own website. Potential clients will become aware of your products/services and will be gravitated towards exploring your business’s website for more details.


Satisfying the requirements and needs of the customers is the key to having a successful business. Nowadays, customers tend to voice their opinions regarding various aspects like quality, availability, cost, and malfunctioning of the products/services which are provided by a business. A customer review page on your company’s website can help you gain perspective of the growing demands of the customers, thereby staying ahead in the growing competition among businesses providing similar services/products.


Your website provides various tools that can help you monitor the number of visitors checking out your website. Real-time statistics regarding the popularity of your website’s content, location of visitors perusing your website, etc can help you gain insights regarding your website’s popularity. The information provided by these tools can be crucial to improving your marketing strategy.


Let’s face it, most of us either tend to scroll right past the content if it is not engaging enough to cater to our high demands or may just leave the webpage if the content and aesthetics aren’t up to the mark. Having great content that may be either in the form of read-worthy blogs or in the form of captivating content that describes the products & services which your business provides can help your customers stay glued to your website, thereby increasing your business’s visibility and enabling your business to flourish.

There are so many reasons to start a website for your business. A website is a face for your company and it will definitely let your business gain new heights. So what are you waiting for? Get your business a website today!

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