Must Have Skills For Business Entrepreneurs

Running a business is far from easy! The number of startups and businesses are increasing drastically each year. With more competition on the line, it has become essential for business owners to find ways to ensure that their business stands out! As time progresses, businesses need to adopt new trends and strategies to keep their enterprise afloat. To keep up with the demands of these trends, it has become essential for business leaders and team members to develop new skills from time to time. Want to know more about the sought after skills which you should learn? 

Make sure that you and your teammates have skills pertaining to the business’s field as well as other crucial soft skills (like business communication). Want your venture to be successful? Then here are some essential skills which you need to master!

STAYING ORGANIZED 

Staying organized is indeed a key to success, whether professional or personal. This will not only help you save time but staying organized will enable you to actually take up more work from more clients as well! How can you become an organized person? Well, you can go old school by keeping a journal with you at all times where you can keep track of your appointments, pending work, and new ideas. If you are a tech-savvy person, then make use of Google Calendar to view your appointments and Evernote or Google Keep to make lists regarding your new work and pending work.

SOCIAL MEDIA MARKETING 

With the help of social media, you can promote your business to the right kind of audience. This new way of marketing has been adopted by many startups as well as established businesses. You can advertise your services and products on social media at a very nominal fee as well! Social media marketing is here to stay, so become well acquainted with this marketing technique to gain more clients and also to help you build your brand’s image.

LEARN MS EXCEL 

Most of us may know how to enter data into different cells in a spreadsheet, but you can do so much more with MS Excel. Learn how to integrate complex mathematical functions to your spreadsheet and also learn how to obtain graphs from the data in your sheet. With MS Excel, you can gain a lot of insight into your business’s trends. Also, with this software, you can maintain your enterprise’s accounts in an organized way. Take up an advanced excel course on learning platforms like Coursera, Udemy, edX, Alison, etc.

SEARCH ENGINE OPTIMIZATION 

If you want your website to gain more traffic, then learn more about Search Engine Optimization(SEO) techniques. Understand the methods of optimizing your website’s content so that your web pages get ranked higher by Google’s search engine. Udemy has some free courses on SEO. By learning about SEO, you will be able to take great advantage of tools like Google Analytics, Google AdWords, Yoast SEO, and lots more with ease to help your website gain traffic.

COMMUNICATION SKILLS 

Without good communication skills, how will you market your services to your clients and other individuals? For a business to succeed, great communication skills are a must! Ensure that you and your team master the art of professional interaction. Learn how to negotiate and make business deals in a seasoned manner by improving your communication skills.

ADAPTABILITY AND LEARNING SKILLS 

As time progresses, new skills will be on the rise. Never stop the process of learning new things! A plan which may work very well for your business may not be the ideal plan tomorrow. So ensure that you can adapt to changes from time to time.

By learning these skills, your business venture will truly be successful! So master these essential skills now!

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Should You Incorporate Blogs To Your Business Website

If you are an owner of a small business, then you must be wondering if it is essential to incorporate a ‘blog page’ to your business’s website. Is it worth it to maintain a blog? What are the possible outcomes of blogging? Do people even read blogs nowadays? Well, if your mind is inundated with these questions, then here’s the answer! A blog page is a must for your business’s website. There are numerous benefits if you start a blog page for your website.

Blogging is definitely not an easy feat! There are so many steps involved in the process of blogging. You’ll constantly have to come up with fresh ideas to write about. Also, you will need to invest some amount of time into doing research about your blog’s topic. And last but not least, the actual blog writing process takes up quite some time!

All this might make you lose your cool and as a result, you might end up dismissing the idea of maintaining a blog page for your website. But don’t dismiss this humble tool! Maintaining a ‘blog page’ is a powerful tool for your digital marketing strategy.

HERE ARE SOME COMPELLING REASONS FOR STARTING A BLOG PAGE FOR YOUR WEBSITE:-

1. BEST WAY TO ENGAGE WITH YOUR AUDIENCE! :

Maintaining a blog page is a good way for users to engage with your business. By writing blogs that are related to your business’s field, your audience will gain a good impression about the expert knowledge which you are imparting via blogging, and this, in turn, will help your audience build a certain level of trust in your business. Besides, if your blog’s content is exceptional, then users will keep coming back to your website to keep abreast of your business.

2. SHOWS THAT YOUR BUSINESS IS NOT DORMANT! :

Let’s admit it. If we see websites that do not post updates on a regular basis, we end up thinking that the business isn’t flourishing. Well, a blog page can help your website to stay current! Post blogs on a regular basis so that users have enough content to read when they peruse your website. Blogging is cost-effective as well, all you have to do is integrate a page which focuses only on blogs!

3. HELPS YOUR WEBSITE TO GAIN TRAFFIC :

Each blog post will be treated as a separate web page, as a result, your website has higher chances of being indexed by Google Search. You must be wondering what indexing means! In short, it is simply the process of adding web-pages in Google Search. So, the more content your website generates, then the chances of being prevalent on Google Search becomes higher! Want to know more about Google indexing? Click here to know more.

Also, never forget to share your blog posts on your social media handles. By posting about your latest blog along with relevant hashtags, your blog can gain thousands of views. Promote your blog on Instagram and see the wonders that Instagram marketing does for your blog. Learn how to make the most out of Instagram by reading our blog here.

4. ENABLES YOU TO UNDERSTAND YOUR TARGET AUDIENCE :

Add a comment section to your blog page so that people can write their opinions about your posts. These comments will help you gain insights about your target audience. A blog page is a good way to interact with your audience directly. Don’t forget to add share buttons to your blog page! This feature will make it very easy for users to share your posts with their peers or family. More ‘shares’ for your blog posts are truly better than ‘no shares’.

Don’t hesitate to start a blog page for your website! Besides, blogging generates positive results for your business. Start your blog page today!

We at Trudawn Solutions develop and design websites for various businesses. If you would like to start your own blog page or website, then visit our website https://trudawnsolutions.com/ to know more about our services.

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Instagram Essentials For Business

Instagram has become one of the most powerful social media tools in the recent past. Many businesses are opting to start their own Instagram pages in order to enable their brand to gain more visibility. Gone are the days when startups would shell out huge amounts of money to advertise their products in newspapers and magazines! With the help of Instagram, established businesses and startups can advertise their products to target customers at affordable prices and even for free!

Want to make the best out of your business’s Instagram account? Here are some simple ways to help your Instagram page gain more traffic!

POST AESTHETICALLY APPEALING PICTURES 

Don’t we all just love looking at Instagram accounts that have clear and beautiful pictures? Add high-quality images(HD) to make your account look professional. Blurry images may give people the impression that your business is just on an average scale and as a result, they might not spend enough time browsing through all your posts.

SWITCH TO A BUSINESS ACCOUNT ON INSTAGRAM

By switching to a business account, you will gain access to tools Instagram Insights which will help you to monitor your Instagram page’s traffic. In addition to this, your Instagram account will gain contact buttons like ‘Call’ and ‘Email’. So it becomes easier for users to contact you! These amazing features aren’t available for personal accounts, so switch to a business account now! The process is extremely simple and free. Learn how to switch to a business Instagram account in a matter of seconds here.

MAKE USE OF IGTV 

Add videos about your business and products on IGTV! This is a fun way to engage with your audience. Shoot videos that will enthrall your audience to keep watching your videos and in turn follow your account! To know more about IGTV’s video limit and specifications, click here.

#HASHTAGS ARE CRUCIAL! 

Hashtags will ensure that your posts are seen by many Instagram users including the ones who don’t follow your account! So don’t forget to add relevant hashtags in the caption before pressing the post button. Use free tools like All Hashtag, Keyword Tool, and best hashtags to find the most popular hashtags which you can add to your posts.

ADD YOUR WEBSITE’S LINK TO YOUR ACCOUNT’S BIO

Instagram doesn’t allow you to add clickable website links to your posts unlike other platforms like Facebook, Linkedin, and Twitter. So, add your website’s link to the bio-data of your Instagram account and direct your users to click on the link in your bio. In case you want to direct your users to multiple pages like blogs, affiliation links, etc, create a landing page wherein all your links will be available on a single page. Create your landing page for free by using tools like Linktree, Contactinbio, or Campsite. Bio.

To understand what a landing page looks like, check out the landing page of Trudawn Solutions:-http://trudawnsolutions.contactin.bio/

USE INSTAGRAM STORIES MORE OFTEN

Add pictures and short videos to your Instagram stories. Instagram Stories have become a new way for users to share content. If you have more than 10,000 followers for your business account, then Instagram will honor you with the ‘Swipe up’ feature for your stories! That’s a big deal! With the ‘swipe up’ feature, you could easily direct your audience to the link which you would like them to see. You will no longer need to have a landing page to direct your users to visit your desired links.

GET YOUR ACCOUNT VERIFIED

In order to ensure that others don’t impersonate your business account, get your account verified. You must have observed a blue tick next to the name of some accounts, that small blue tick indicates that your account is verified by Instagram. Once your account is verified, you will get access to the ‘swipe up’ feature even if you don’t have 10,0000 followers! Instagram gives higher priority to verified accounts, so get your account verified! Understand how to get your account verified by clicking here

Instagram is truly a compelling social media tool for businesses. Follow these simple steps to make the most out of your business’s Instagram account!

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Trudawn Solutions – A Tech Based Freelance Venture

‘Freelancing’ has become quite a popular term in the recent past. It has changed how people look at work. The best part about freelancing is that it lets you be your boss! That means that you get to decide who you would like to work for, work timings and work location. The restrictions of working for a company no longer becomes an obstacle if you opt to become a freelancer. Great, isn’t it? To become a successful freelancer, you need to have a  great set of skills. Identify the areas in which you are proficient (e.g.- content writing, social media marketing, web designing, etc ). The better your skills, the greater are your chances of having more clients.

Many people have a notion that they need to quit their regular jobs if they want to venture into freelancing. However, that is just a myth! If you aren’t sure whether your freelance career will take a successful turn, you can still keep your regular job and do freelance work when you are free. In that way, you get the best of both worlds!

TRUDAWN SOLUTIONS- A TECH-BASED FREELANCE VENTURE

We at Trudawn Solutions provide web designing services for established companies as well as for start-ups. Technology has become a prominent part of our lives, so, we enable businesses to gain a great web presence to not only help them keep up with the growing demands of their customers but to also gain new clients.

As an emerging freelance venture, our main role is to help businesses gain a foothold in the digital world. Apart from web designing services, we also provide a plethora of technical services like inventory management software, social media marketing, technical consultancy, business card designing, logo designing, hard coding, project consultancy, content writing, and research & development.

The websites which we create have features like a chatbot, WhatsApp messenger, and submission form. We also help our clients create their portfolio website so that they can showcase their skills and work experiences. Check out our previously designed portfolios here.

Our freelance venture encourages students from technical backgrounds to pursue internships in various domains like web designing, digital marketing, graphic designing, and content writing. If you would like to pursue an internship with us, click here for further details.

We have worked with clients from different sectors. Check out what our clients have said about our work here. Trudawn Solutions has a lot to offer when it comes to technology-related services. Feel free to contact us via email or call.

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Reasons For Starting A Website For Your Business

We live in an era where people spend most of their time-bending their necks to check their smartphones. A day at work mostly involves looking at a laptop screen for hours. Today’s internet has a speed which makes us feel that ten seconds is too long a wait. Laptops or smartphones become powerful devices once they are connected to the Internet. Websites, social media pages, and a plethora of information are available at the tip of our fingers because of the advent of the internet. So in times like this, if you want your business to get noticed, then why not build a website for your business?

Creating a website will definitely give your business a good boost. You may definitely have concerns regarding the expenses for designing a website, but developing a great professional website need not be all that expensive. There are so many startups today which provide web development services at affordable prices! A website is a portal for your business to acquire new clients. There is absolutely no disadvantage because building a website for your business has only benefits!

A WEBSITE HELPS YOUR BUSINESS BECOME MORE VISIBLE

Your website can help your business gain more clients. Nowadays, it is no secret that people tend to google the products or services which they want to avail rather than going through newspaper ads or pamphlets. There is a greater chance for your business to become well known within a short span of time if you create your own website. Potential clients will become aware of your products/services and will be gravitated towards exploring your business’s website for more details.

YOU CAN UNDERSTAND WHAT AREA OF YOUR BUSINESS SHOULD BE IMPROVED UPON

Satisfying the requirements and needs of the customers is the key to having a successful business. Nowadays, customers tend to voice their opinions regarding various aspects like quality, availability, cost, and malfunctioning of the products/services which are provided by a business. A customer review page on your company’s website can help you gain perspective of the growing demands of the customers, thereby staying ahead in the growing competition among businesses providing similar services/products.

SEO TOOLS AND DIGITAL MARKETING TOOLS CAN HELP INCREASE YOUR WEBSITE’S TRAFFIC

Your website provides various tools that can help you monitor the number of visitors checking out your website. Real-time statistics regarding the popularity of your website’s content, location of visitors perusing your website, etc can help you gain insights regarding your website’s popularity. The information provided by these tools can be crucial to improving your marketing strategy.

GREAT CONTENT CAN LURE MORE VISITORS CHECKING OUT YOUR WEBSITE

Let’s face it, most of us either tend to scroll right past the content if it is not engaging enough to cater to our high demands or may just leave the webpage if the content and aesthetics aren’t up to the mark. Having great content that may be either in the form of read-worthy blogs or in the form of captivating content that describes the products & services which your business provides can help your customers stay glued to your website, thereby increasing your business’s visibility and enabling your business to flourish.

There are so many reasons to start a website for your business. A website is a face for your company and it will definitely let your business gain new heights. So what are you waiting for? Get your business a website today!

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