Need for Research And Development

When most of us think about research, the first thing that comes to our mind is ‘academics’. Yes, research is prominent among academia, but most of us don’t realize the importance that Research & Development plays in businesses as well. Today, a myriad of multinational companies are investing millions of dollars in their research and development department. But before we understand the reason behind this, let’s first understand what exactly is Research & Development.


Most businesses prefer to Research & Development as ‘R&D’. In the business sector, R&D is the process of learning extensively about the existing products and services offered by the company. R&D also involves the process of generating knowledge in order to develop new products. But why does a company spend humongous sums of money just to know more about their own products?


Improvisation of a product can be done only when you know each and every aspect of that product. That is exactly what the R&D team does! They understand the product’s strengths and shortcomings thoroughly, and this knowledge helps them to incorporate features that make the product better. A good example of this can be seen in the companies which manufacture mobile phones. New variants of the same phone keep hitting the markets, and they are commercially successful since they have added features.

R&D also involves doing extensive ‘market research’.This involves conducting online surveys, telephone surveys, email surveys, interviews, etc. A successful business always ensures that they analyze their consumer’s trends. This trend analysis which is done by the R&D team helps businesses to create strong marketing strategies. Some good tools to help you conduct market research are SurveyMonkey, AYTM, SurveyGizmo, and Survata.

Research & Development are also used by companies to streamline the manufacturing processes in order to minimize the cost. For companies who strive to be innovative, R&D is a must!

Trudawn Solutions provides Research & Development services to help businesses stay ahead of their competition.

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Start Making Money Online: Understanding Affiliate Marketing

Want to make money online quickly? I am sure you must be wondering if such a thing is even possible. Well, making money online is VERY MUCH POSSIBLE! And the best part is that it’s really simple. Joining an affiliate program will help you fetch some money online in no time.

So let us understand what affiliate marketing is all about.


It simply means that you will get a commission from the online retailer when a customer will purchase a product from your unique referral link.

Here’s an example: If you are a part of an affiliate program that sells books, then all you have to do is promote their products (in this case, it’s books) on your website or social media account and share your unique referral link as well. So, when users click on your referral link and purchase a book, you get a great commission from your affiliate program.

Isn’t it really simple?

Affiliate marketing has very low risks, nowadays many companies adopt this marketing strategy as it helps them gain more customers.


You may be worried that you won’t get a commission if no one purchases products from your referral link. But worry not, there are many affiliate programs out there which will provide you a commission fee even if customers don’t buy products from your unique link. Here are some commission strategies which have been employed by various affiliate programs:-

-Pay per Click-  Just as the name suggests, you will get a commission from your affiliate program depending on how many users have clicked on your referral link. Sweet, isn’t it?

-Pay per Sale- As soon as someone purchases a product from your referral link, your affiliate program will pay you a great commission!

-Pay per Lead- You’ll be paid by your affiliate program when someone signs up for a free trial via your referral link.


Become a part of an affiliate program that sells products and services which you love! This will make it easier for you to promote the products to others. So choose the products which you want to promote wisely.

Once you narrow down on your favorite product/service, check out if that company has an affiliate program. If they do, then that’s great for you! Go ahead and sign up for it.

Once you sign up, the affiliate program will provide you with your very own referral link. Post it on your social media page/website/blog and promote the products often. Very soon, your referral link will be viewed by many users and you will be making money online!


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Trudawn Solutions is proud to be a part of the affiliation program of MilesWeb.

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Affiliation marketing is indeed a great strategy that has been opted by many companies. This type of marketing is definitely here to stay, especially as more people spend time online and love talking about various products/services. And besides, this is a great way to make money online!

Are you going to join an affiliate program? Do comment below and share your thoughts with us.

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