All About Entrepreneurship

WHAT IS ENTREPRENEURSHIP?

While entrepreneurship can be categorized under various categories the most naïve definition for it would be, the act of creating a business or businesses while building and scaling it to generate a recurring profit. While most entrepreneurs focus on building businesses by definition, a lot of the responsibilities revolve around creating a better society, initiating new strategies, solving big problems, etc. It may just sound easy, but it involves various stages and events that follow one another. Entrepreneurs play an important role in shaping the economy, they generate new capacities in the economy, they provide jobs promoting innovation. Society is therefore benefited from the growth and development of these entrepreneurial ventures.

It is said that with great power comes great responsibilities, and it is vital that these industries create better opportunities serving the society along with expanding their businesses. Although the term ‘Entrepreneur’ might sound very simple and straight forward, it demands various character traits from an individual. Must have skills for entrepreneurs include hardworking, passionate, confident to execute strategies, and most importantly problem-solving abilities.

ENTREPRENEURSHIP STARTS WITH:

1. IDEA GENERATION AND DEFINING YOUR BUSINESS:

The most initial step into entrepreneurship is to generate an idea. An entrepreneur begins to wonder why there is a lack of availability of a product or service and how to improve certain things as well as, how to generate income to cover all the expenses, etc. It requires an in-depth analysis of the market and the probability of sustaining in the market before making the first move. It is important that the business has a well-defined space to work in. Establishing a niche for the business is as important as coming up with an idea. Regardless of how saturated the industry you choose to work in is, having a USP(Unique Selling Point) makes it easy for customers and clients to see why they need to do business with you. When forming your USP, it helps to define not only what you’re selling, but why you are the obvious choice for your customers and clients. Having a well-defined foundation is the key to a successful business. It is mainly at this stage where many tend to give up and go back into their past lives and perhaps even abandon the idea of starting a business thus, the first stage of entrepreneurship is very important.

 2. DECISION MAKING:

A critical point in the entrepreneurial process is deciding to start the project. It is vital that the individual stays active and motivated. These are the main factors for the entrepreneur to start landing on creative ideas. It is important that the individual takes the resources and the material required along with its cost and availability is vital to generate at least one way forward into entrepreneurship. The development of the business plan will mark only a guide that can be used as a reference, it is in the hands of the entrepreneur that makes the path for the business to grow and take shape as it develops. It is indeed tough to make decisions that involve the well-being of those who work under/with you, thus a major quality required for an entrepreneur is the ability to take tough decisions as an organization.

3. BUSINESS PLANNING:

Planning the pathway for a business is an essential step to creating a smoother process to run the business for a longer duration. A few things all solid business plans should have, including:

Business model:

This should essentially contain the details about the business and what your business is. It should thoroughly mention about the products or services, along with who they serve and why.

Strategy:

The strategy of a business is made around the targeted goal that needs to be achieved along with the actionable steps on how other is going to reach those goals, as well as corresponding important dates and milestones.

Creating a niche:

The niche of a company guides to take accurate decision making as well as other areas of the business. It is essential that the company revolves around the niche and the business plan should align with the niche and vice versa.

Understand the Target audience:

It is vital that the company understands which part of the society to serve and why? It includes understanding sections of society and their individual personas to understand and modify the service or the product in order to serve better.

Budget the financial information:

Add any information regarding your budget, investments, and pricing to your business plan. It’s important to keep this information on hand to ensure you are on track and don’t overspend.

4. PROJECT CREATION AND MARKETING STRATEGY:

It is this section of entrepreneurship where the individual creates opportunities and develops ideas with creativity. This step involves the development and execution of the strategies of the company. Many times, it is this step where the entrepreneurs face the most difficulties as the mistakes made during this step reflects in the real-time. Communication and information delivery skills are must require in this step. While all of this is done, it is also important to market the product/service in such a way that it sells itself without having to put effort into convincing. A major aspect of this is to market the product in a way that it attracts the consumers itself without having the company officials to approach potential consumers. What makes the business unique is having a firm grasp of business values and ethics. Now all that remains is to make some noise about it.

Coming up with a well-structured strategy, and an efficient marketing plan will not only ensure that the efforts are most effective but also that no time is wasted on things that won’t necessarily work.

5. MANAGEMENT AND CONTROL:

Once the above-mentioned stages are cleared, the first few months of the company will ensure weather it would last a long time or not. It is essential that the company follows a strategic management and control operation throughout the duration of the working hours to maintain a structure and discipline in the organization. Even though it might seem that things are starting to work out, it is most important to invest in the future of the company with an efficient money control system. A manager for the company to ensure that the business is well-managed and maintained would be a better investment for the company rather than having a bigger sized office area. Budgeting and creating revenue must be the main goal.

Perhaps one could say that the entrepreneurial process ends here, but successful are those who do not stop learning and experimenting.

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Importance Of Customer Satisfaction

CUSTOMER SATISFACTION IS THE DIFFERENCE BETWEEN SURVIVING AND THRIVING:

Keeping your customers happy and more than just satisfied should be one of your biggest priorities and concern. You have to keep up the hard-work constantly in terms of managing your clients and ensuring they feel worthy. Not only will your painstaking efforts pay off, but it will also go a long way in building a warm relationship with your customer. Constant customers for the long-term will make your company thrive!

TO HELP YOU IMPROVE:

Even if we keep apart from tangible benefits, constructive criticisms from customers are nothing short of a blessing. Feedbacks are an absolute necessity for anything and everything we do. And if a customer feels there’s a scope to improve, you must pay heed to it. It will increase the sense of loyalty, show them that you care, and may prevent crises in the future.

EFFECT OF NEGATIVE CUSTOMER SATISFACTION:

There is no reason whatsoever why you should keep your customers unhappy. If a customer starts churning about your business, it will affect your business deeply. Staying true to ‘Customer is the King’, you should leave no stone unturned in ensuring great service from your end. 

GOOD FOR TEAM MORALE:

The spirits of those who work for you will remain high if they know their work is being appreciated and constantly improved. Having a promising prospect always benefits the business.

INCREASES CUSTOMER LIFETIME VALUE:

The more you make your customer feel at home, the greater your chances of improving your business with them. They will commit more if they trust you more. Also, customer retention becomes an easier job gradually when you have years of jolly experience to speak of.

CHEAPER TO RETAIN CUSTOMERS THAN ACQUIRE NEW ONES:

Numerous studies and researches have shown that retaining a customer is many times cheaper than scouting for a new one. Plus, a new customer means struggling to build trust and relations all over again; not a smart thing to do!

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Importance Of Blog Marketing

WHAT ARE BLOGS?

Blogging has become one of the most widespread methods to interact with target audiences. Initially, blogs were used to share thoughts and experiences with the world, but it quickly followed a segue for marketing products and services, thus cementing its importance for the companies. A blog not only gives a well-rounded knowledge of the given subject but also gives the consumers a perspective on the services provided by the company. Blogging for building a business could potentially attract a large scale of consumers with a very minimal cost.

WHY WE NEED BLOG MARKETING?

1. UP YOUR ‘SEO’ GAME:

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With regular and consistent blogging, it could be made sure that the search engines are provided with fresh content, to keep the website trending on the first few pages of Google Search. Picking up relevant and trending hot topics as the content of the blog, the use of keywords can be a great way to top up the search engine charts.

2. CONNECTING PEOPLE TO YOUR BRAND:

This image has an empty alt attribute; its file name is perry-grone-lbLgFFlADrY-unsplash-1024x683.jpgBrand awareness is a game-changer, especially with so much competition around. Blog posts allow the brand to show a personal side of the company and make sure people remain connected to the brand. Outbound marketing could be miraculous; no questions asked. A post with the solution to a direct problem connects more to the consumers than the more stereotypical in-your-face advertisements. The marketing standards are subtle but stand out with a well engaging yet informative blog. With well-written content, the company could reflect its standards, character, vision, and personality which is more likely to be absorbed by the readers thus creating a brand image for the company.

3. ESTABLISHING A BUSINESS:

Once the relationship with the consumers has been established, it becomes easier for the brand to convert these savvy readers into their business clients. The content of the blogs would be a testimony to the company professionalism, bringing a sense of experience and trust to not only the existing clients but the potential customers of the company. Everybody loves free help; and nothing’s better if it makes a good impact. A well written informative blog will ensure gradual attraction which makes it easier to find potential customers.

4. DEVELOP AND STRENGTHEN RELATIONSHIPS WITH EXISTING AND NEW CUSTOMERS:

A brand needs to constantly engage with the customer to develop a strong and long-lasting bond. Blogs are an easier and inexpensive way to connect to consumers. For the target audience, the one thing that helps begin the ‘trust-building’ process is a presence that speaks volumes. Blogs help companies develop an authoritative figure to the consumers, giving them the confidence to trust the brand for the desired job. It is said that most of the people fear change, blogs thus help the brand develop a strong yet long-lasting bond with the consumers. Once the trust is developed, the consumer will likely come back to the brand for more.

At Trudawn Solutions, we deliver the best possible services to develop your website. To get your personalized website, visit us at trudawnsolutions.com.

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Must Have Skills For Business Entrepreneurs

Running a business is far from easy! The number of startups and businesses are increasing drastically each year. With more competition on the line, it has become essential for business owners to find ways to ensure that their business stands out! As time progresses, businesses need to adopt new trends and strategies to keep their enterprise afloat. To keep up with the demands of these trends, it has become essential for business leaders and team members to develop new skills from time to time. Want to know more about the sought after skills which you should learn? 

Make sure that you and your teammates have skills pertaining to the business’s field as well as other crucial soft skills (like business communication). Want your venture to be successful? Then here are some essential skills which you need to master!

STAYING ORGANIZED 

Staying organized is indeed a key to success, whether professional or personal. This will not only help you save time but staying organized will enable you to actually take up more work from more clients as well! How can you become an organized person? Well, you can go old school by keeping a journal with you at all times where you can keep track of your appointments, pending work, and new ideas. If you are a tech-savvy person, then make use of Google Calendar to view your appointments and Evernote or Google Keep to make lists regarding your new work and pending work.

SOCIAL MEDIA MARKETING 

With the help of social media, you can promote your business to the right kind of audience. This new way of marketing has been adopted by many startups as well as established businesses. You can advertise your services and products on social media at a very nominal fee as well! Social media marketing is here to stay, so become well acquainted with this marketing technique to gain more clients and also to help you build your brand’s image.

LEARN MS EXCEL 

Most of us may know how to enter data into different cells in a spreadsheet, but you can do so much more with MS Excel. Learn how to integrate complex mathematical functions to your spreadsheet and also learn how to obtain graphs from the data in your sheet. With MS Excel, you can gain a lot of insight into your business’s trends. Also, with this software, you can maintain your enterprise’s accounts in an organized way. Take up an advanced excel course on learning platforms like Coursera, Udemy, edX, Alison, etc.

SEARCH ENGINE OPTIMIZATION 

If you want your website to gain more traffic, then learn more about Search Engine Optimization(SEO) techniques. Understand the methods of optimizing your website’s content so that your web pages get ranked higher by Google’s search engine. Udemy has some free courses on SEO. By learning about SEO, you will be able to take great advantage of tools like Google Analytics, Google AdWords, Yoast SEO, and lots more with ease to help your website gain traffic.

COMMUNICATION SKILLS 

Without good communication skills, how will you market your services to your clients and other individuals? For a business to succeed, great communication skills are a must! Ensure that you and your team master the art of professional interaction. Learn how to negotiate and make business deals in a seasoned manner by improving your communication skills.

ADAPTABILITY AND LEARNING SKILLS 

As time progresses, new skills will be on the rise. Never stop the process of learning new things! A plan which may work very well for your business may not be the ideal plan tomorrow. So ensure that you can adapt to changes from time to time.

By learning these skills, your business venture will truly be successful! So master these essential skills now!

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Should You Incorporate Blogs To Your Business Website

If you are an owner of a small business, then you must be wondering if it is essential to incorporate a ‘blog page’ to your business’s website. Is it worth it to maintain a blog? What are the possible outcomes of blogging? Do people even read blogs nowadays? Well, if your mind is inundated with these questions, then here’s the answer! A blog page is a must for your business’s website. There are numerous benefits if you start a blog page for your website.

Blogging is definitely not an easy feat! There are so many steps involved in the process of blogging. You’ll constantly have to come up with fresh ideas to write about. Also, you will need to invest some amount of time into doing research about your blog’s topic. And last but not least, the actual blog writing process takes up quite some time!

All this might make you lose your cool and as a result, you might end up dismissing the idea of maintaining a blog page for your website. But don’t dismiss this humble tool! Maintaining a ‘blog page’ is a powerful tool for your digital marketing strategy.

HERE ARE SOME COMPELLING REASONS FOR STARTING A BLOG PAGE FOR YOUR WEBSITE:-

1. BEST WAY TO ENGAGE WITH YOUR AUDIENCE! :

Maintaining a blog page is a good way for users to engage with your business. By writing blogs that are related to your business’s field, your audience will gain a good impression about the expert knowledge which you are imparting via blogging, and this, in turn, will help your audience build a certain level of trust in your business. Besides, if your blog’s content is exceptional, then users will keep coming back to your website to keep abreast of your business.

2. SHOWS THAT YOUR BUSINESS IS NOT DORMANT! :

Let’s admit it. If we see websites that do not post updates on a regular basis, we end up thinking that the business isn’t flourishing. Well, a blog page can help your website to stay current! Post blogs on a regular basis so that users have enough content to read when they peruse your website. Blogging is cost-effective as well, all you have to do is integrate a page which focuses only on blogs!

3. HELPS YOUR WEBSITE TO GAIN TRAFFIC :

Each blog post will be treated as a separate web page, as a result, your website has higher chances of being indexed by Google Search. You must be wondering what indexing means! In short, it is simply the process of adding web-pages in Google Search. So, the more content your website generates, then the chances of being prevalent on Google Search becomes higher! Want to know more about Google indexing? Click here to know more.

Also, never forget to share your blog posts on your social media handles. By posting about your latest blog along with relevant hashtags, your blog can gain thousands of views. Promote your blog on Instagram and see the wonders that Instagram marketing does for your blog. Learn how to make the most out of Instagram by reading our blog here.

4. ENABLES YOU TO UNDERSTAND YOUR TARGET AUDIENCE :

Add a comment section to your blog page so that people can write their opinions about your posts. These comments will help you gain insights about your target audience. A blog page is a good way to interact with your audience directly. Don’t forget to add share buttons to your blog page! This feature will make it very easy for users to share your posts with their peers or family. More ‘shares’ for your blog posts are truly better than ‘no shares’.

Don’t hesitate to start a blog page for your website! Besides, blogging generates positive results for your business. Start your blog page today!

We at Trudawn Solutions develop and design websites for various businesses. If you would like to start your own blog page or website, then visit our website https://trudawnsolutions.com/ to know more about our services.

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Increase Your Website’s Traffic- A Simple Guide For Newbies

What’s the point of owning a website if it doesn’t generate any traffic? A website without traffic is a website without a soul. Don’t you agree with that? It is truly an amazing feeling when you know that many users are visiting your website/blog. More website traffic means better website rankings.

Are you looking for ways to increase your website’s traffic? If your answer is ‘YES’, then read away!

WAYS TO INCREASE YOUR WEBSITE’S TRAFFIC FOR FREE!

Here are some EXTREMELY SIMPLE ways in which you can increase the traffic to your website.

1. ADD RELEVANT HASHTAGS-:

Never forget to add hashtags to your blog before publishing it! Hashtags will help your blog be viewed by more users, thereby increasing your website’s traffic. Make sure that you add hashtags that are relevant! There is no point in adding hashtags like #happy or #pets if your blog is about web development!

Don’t know which hashtags are popular and relevant to your blog’s topic? Worry not, the best hashtag solves all your hashtag issues.

2.ENLIST YOUR WEBSITE IN A BUSINESS LISTING SITE-:

If you own a website for your business, then you should definitely enlist your website on Google My Business, EnrollBusiness, YelloYello, etc as this will definitely enable users to know more about your business by checking out your company’s website, and as a result, your website gets more traffic.

3.TARGET POPULAR KEYWORDS-:

Understand user trends by doing thorough research on keywords. Use free tools like GoogleTrends, KeywordsEverywhere, WordStream, etc as they give you a detailed analysis of keywords from a wide range of topics. So if you are stumped about what your next blog should be, then use these tools to understand what users are currently interested in. Writing content which your user wants to read will enable your website to gain more traffic.

4. PROMOTE YOUR WEBSITE ON SOCIAL MEDIA PLATFORMS-:

Don’t shy away from platforms like Instagram, Facebook, Linkedin, and Twitter. Make sure that you take advantage of these platforms as this will boost your website’s traffic. Also, ensure that you promote your website’s content on a daily basis ( but don’t spam!). Add beautiful pictures on your social media platform to capture the essence of your website’s content.

5. USE TRAFFIC GENERATING TOOLS-:

Tools like Google Adsense, TrafficBot, and TrafficApe help your website get noticed by thousands of users. Create free accounts on these platforms to generate more views for your website.

6. ADD INTERNAL LINKS-:

Adding internal links will help users to navigate your website easily. So if you had previously written an article about SEO and now wrote a blog about digital marketing that mentioned something about SEO, then don’t forget to add a link to your SEO blog post.

7. WRITE ENGAGING CONTENT-:

Write content that engages your audience and share your content to the right set of people. If your content is plain boring, then users will not spend enough time exploring your website. Always remember that ‘Content is King’.

So try these techniques to gain more website traffic!

Trudawn Solutions helps your business gain a great web presence by providing services like social media marketing, online marketing, and web development.

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Need for Research And Development

When most of us think about research, the first thing that comes to our mind is ‘academics’. Yes, research is prominent among academia, but most of us don’t realize the importance that Research & Development plays in businesses as well. Today, a myriad of multinational companies are investing millions of dollars in their research and development department. But before we understand the reason behind this, let’s first understand what exactly is Research & Development.

WHAT IS RESEARCH & DEVELOPMENT?

Most businesses prefer to Research & Development as ‘R&D’. In the business sector, R&D is the process of learning extensively about the existing products and services offered by the company. R&D also involves the process of generating knowledge in order to develop new products. But why does a company spend humongous sums of money just to know more about their own products?

WHY IS R&D SO IMPORTANT FOR A BUSINESS?

Improvisation of a product can be done only when you know each and every aspect of that product. That is exactly what the R&D team does! They understand the product’s strengths and shortcomings thoroughly, and this knowledge helps them to incorporate features that make the product better. A good example of this can be seen in the companies which manufacture mobile phones. New variants of the same phone keep hitting the markets, and they are commercially successful since they have added features.

R&D also involves doing extensive ‘market research’.This involves conducting online surveys, telephone surveys, email surveys, interviews, etc. A successful business always ensures that they analyze their consumer’s trends. This trend analysis which is done by the R&D team helps businesses to create strong marketing strategies. Some good tools to help you conduct market research are SurveyMonkey, AYTM, SurveyGizmo, and Survata.

Research & Development are also used by companies to streamline the manufacturing processes in order to minimize the cost. For companies who strive to be innovative, R&D is a must!

Trudawn Solutions provides Research & Development services to help businesses stay ahead of their competition.

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Trudawn Solutions – A Tech Based Freelance Venture

‘Freelancing’ has become quite a popular term in the recent past. It has changed how people look at work. The best part about freelancing is that it lets you be your boss! That means that you get to decide who you would like to work for, work timings and work location. The restrictions of working for a company no longer becomes an obstacle if you opt to become a freelancer. Great, isn’t it? To become a successful freelancer, you need to have a  great set of skills. Identify the areas in which you are proficient (e.g.- content writing, social media marketing, web designing, etc ). The better your skills, the greater are your chances of having more clients.

Many people have a notion that they need to quit their regular jobs if they want to venture into freelancing. However, that is just a myth! If you aren’t sure whether your freelance career will take a successful turn, you can still keep your regular job and do freelance work when you are free. In that way, you get the best of both worlds!

TRUDAWN SOLUTIONS- A TECH-BASED FREELANCE VENTURE

We at Trudawn Solutions provide web designing services for established companies as well as for start-ups. Technology has become a prominent part of our lives, so, we enable businesses to gain a great web presence to not only help them keep up with the growing demands of their customers but to also gain new clients.

As an emerging freelance venture, our main role is to help businesses gain a foothold in the digital world. Apart from web designing services, we also provide a plethora of technical services like inventory management software, social media marketing, technical consultancy, business card designing, logo designing, hard coding, project consultancy, content writing, and research & development.

The websites which we create have features like a chatbot, WhatsApp messenger, and submission form. We also help our clients create their portfolio website so that they can showcase their skills and work experiences. Check out our previously designed portfolios here.

Our freelance venture encourages students from technical backgrounds to pursue internships in various domains like web designing, digital marketing, graphic designing, and content writing. If you would like to pursue an internship with us, click here for further details.

We have worked with clients from different sectors. Check out what our clients have said about our work here. Trudawn Solutions has a lot to offer when it comes to technology-related services. Feel free to contact us via email or call.

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Digital Business Cards: A New Way Of Networking

A paper-based business card may look like it doesn’t hold much value. But it plays a very crucial role in helping you build a professional network. Going for official events or business meetings without carrying a stack of your business cards is a faux pas indeed! It is tiresome to carry a stack of business cards around with you at all times. With the advent of technology, today’s professionals are switching to digital business cards.

WHAT IS A DIGITAL BUSINESS CARD?

As the name suggests, it is a business card in the digital format. Nowadays, more people prefer to use digital business cards as it is not only very simple to create but is also hassle-free. You no longer have to worry about carrying a stack of your paper-based business cards with you everywhere you go. All you need to carry on your smartphone!

There are so many reasons why digital business cards seem to be a popular choice among professionals. One of the major reasons for this shift from conventional business cards is because people prefer to use their smartphones to access information regarding businesses and contacts.

PERKS OF OPTING FOR A DIGITAL BUSINESS CARDS:

1. Let’s face it, most of us end up misplacing business cards which were acquired during meetings/events. It may so happen that the information on some business cards may be outdated as well. However, you don’t have to worry about any of these problems with a digital business card!

2. You can update your contact information at any time in digital business cards. Your contacts will be automatically notified about the changes which you have made.

3. Why should a business card be boring? With your digital business card, you can add videos about yourself or your company. Isn’t that a great way to make a good first impression!

4. Syncing your google account/ iCloud with your business card becomes simple!

5. It is possible to scan the conventional business cards of your contacts. The text from it is easily converted into digital contacts.

6. Your digital business card also has analytical tools that let you know how many people are viewing your digital business card.

7. You can easily share your card via email or messaging apps like Whatsapp/Telegram etc.

8. It becomes easy for people to find your company as you can add a google map link of your business’s location to your digital business card. In case you relocate your business, you can update your contacts without any hassle.

9. Last but not least, you are consuming NO PAPER, thereby saving the environment!

CREATE YOUR BUSINESS CARDS

Creating your digital business card is very simple. There are many apps out there like SwitchitWeCards, DigiCard, and Haystack to get you started.

We at Trudawn Solutions create and design digital business cards according to your requirements. Do check out our previous business card designs here.

CONCLUSION

Digital business cards have indeed given a modern approach to networking. The features which are integrated into the cards have made it easier for people to build new contacts for their professional network. With a digital card, you don’t have to worry about common problems faced in paper-based cards like updating and reprinting. These technologically advanced cards are simple to use, efficient, and attractive as well.

Will you switch to a digital business card? Share your opinions with us in the comment section!

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