All About Entrepreneurship

WHAT IS ENTREPRENEURSHIP?

While entrepreneurship can be categorized under various categories the most naïve definition for it would be, the act of creating a business or businesses while building and scaling it to generate a recurring profit. While most entrepreneurs focus on building businesses by definition, a lot of the responsibilities revolve around creating a better society, initiating new strategies, solving big problems, etc. It may just sound easy, but it involves various stages and events that follow one another. Entrepreneurs play an important role in shaping the economy, they generate new capacities in the economy, they provide jobs promoting innovation. Society is therefore benefited from the growth and development of these entrepreneurial ventures.

It is said that with great power comes great responsibilities, and it is vital that these industries create better opportunities serving the society along with expanding their businesses. Although the term ‘Entrepreneur’ might sound very simple and straight forward, it demands various character traits from an individual. Must have skills for entrepreneurs include hardworking, passionate, confident to execute strategies, and most importantly problem-solving abilities.

ENTREPRENEURSHIP STARTS WITH:

1. IDEA GENERATION AND DEFINING YOUR BUSINESS:

The most initial step into entrepreneurship is to generate an idea. An entrepreneur begins to wonder why there is a lack of availability of a product or service and how to improve certain things as well as, how to generate income to cover all the expenses, etc. It requires an in-depth analysis of the market and the probability of sustaining in the market before making the first move. It is important that the business has a well-defined space to work in. Establishing a niche for the business is as important as coming up with an idea. Regardless of how saturated the industry you choose to work in is, having a USP(Unique Selling Point) makes it easy for customers and clients to see why they need to do business with you. When forming your USP, it helps to define not only what you’re selling, but why you are the obvious choice for your customers and clients. Having a well-defined foundation is the key to a successful business. It is mainly at this stage where many tend to give up and go back into their past lives and perhaps even abandon the idea of starting a business thus, the first stage of entrepreneurship is very important.

 2. DECISION MAKING:

A critical point in the entrepreneurial process is deciding to start the project. It is vital that the individual stays active and motivated. These are the main factors for the entrepreneur to start landing on creative ideas. It is important that the individual takes the resources and the material required along with its cost and availability is vital to generate at least one way forward into entrepreneurship. The development of the business plan will mark only a guide that can be used as a reference, it is in the hands of the entrepreneur that makes the path for the business to grow and take shape as it develops. It is indeed tough to make decisions that involve the well-being of those who work under/with you, thus a major quality required for an entrepreneur is the ability to take tough decisions as an organization.

3. BUSINESS PLANNING:

Planning the pathway for a business is an essential step to creating a smoother process to run the business for a longer duration. A few things all solid business plans should have, including:

Business model:

This should essentially contain the details about the business and what your business is. It should thoroughly mention about the products or services, along with who they serve and why.

Strategy:

The strategy of a business is made around the targeted goal that needs to be achieved along with the actionable steps on how other is going to reach those goals, as well as corresponding important dates and milestones.

Creating a niche:

The niche of a company guides to take accurate decision making as well as other areas of the business. It is essential that the company revolves around the niche and the business plan should align with the niche and vice versa.

Understand the Target audience:

It is vital that the company understands which part of the society to serve and why? It includes understanding sections of society and their individual personas to understand and modify the service or the product in order to serve better.

Budget the financial information:

Add any information regarding your budget, investments, and pricing to your business plan. It’s important to keep this information on hand to ensure you are on track and don’t overspend.

4. PROJECT CREATION AND MARKETING STRATEGY:

It is this section of entrepreneurship where the individual creates opportunities and develops ideas with creativity. This step involves the development and execution of the strategies of the company. Many times, it is this step where the entrepreneurs face the most difficulties as the mistakes made during this step reflects in the real-time. Communication and information delivery skills are must require in this step. While all of this is done, it is also important to market the product/service in such a way that it sells itself without having to put effort into convincing. A major aspect of this is to market the product in a way that it attracts the consumers itself without having the company officials to approach potential consumers. What makes the business unique is having a firm grasp of business values and ethics. Now all that remains is to make some noise about it.

Coming up with a well-structured strategy, and an efficient marketing plan will not only ensure that the efforts are most effective but also that no time is wasted on things that won’t necessarily work.

5. MANAGEMENT AND CONTROL:

Once the above-mentioned stages are cleared, the first few months of the company will ensure weather it would last a long time or not. It is essential that the company follows a strategic management and control operation throughout the duration of the working hours to maintain a structure and discipline in the organization. Even though it might seem that things are starting to work out, it is most important to invest in the future of the company with an efficient money control system. A manager for the company to ensure that the business is well-managed and maintained would be a better investment for the company rather than having a bigger sized office area. Budgeting and creating revenue must be the main goal.

Perhaps one could say that the entrepreneurial process ends here, but successful are those who do not stop learning and experimenting.

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Importance Of Customer Satisfaction

CUSTOMER SATISFACTION IS THE DIFFERENCE BETWEEN SURVIVING AND THRIVING:

Keeping your customers happy and more than just satisfied should be one of your biggest priorities and concern. You have to keep up the hard-work constantly in terms of managing your clients and ensuring they feel worthy. Not only will your painstaking efforts pay off, but it will also go a long way in building a warm relationship with your customer. Constant customers for the long-term will make your company thrive!

TO HELP YOU IMPROVE:

Even if we keep apart from tangible benefits, constructive criticisms from customers are nothing short of a blessing. Feedbacks are an absolute necessity for anything and everything we do. And if a customer feels there’s a scope to improve, you must pay heed to it. It will increase the sense of loyalty, show them that you care, and may prevent crises in the future.

EFFECT OF NEGATIVE CUSTOMER SATISFACTION:

There is no reason whatsoever why you should keep your customers unhappy. If a customer starts churning about your business, it will affect your business deeply. Staying true to ‘Customer is the King’, you should leave no stone unturned in ensuring great service from your end. 

GOOD FOR TEAM MORALE:

The spirits of those who work for you will remain high if they know their work is being appreciated and constantly improved. Having a promising prospect always benefits the business.

INCREASES CUSTOMER LIFETIME VALUE:

The more you make your customer feel at home, the greater your chances of improving your business with them. They will commit more if they trust you more. Also, customer retention becomes an easier job gradually when you have years of jolly experience to speak of.

CHEAPER TO RETAIN CUSTOMERS THAN ACQUIRE NEW ONES:

Numerous studies and researches have shown that retaining a customer is many times cheaper than scouting for a new one. Plus, a new customer means struggling to build trust and relations all over again; not a smart thing to do!

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COVID-19 And Its Affects On The Technical Sector

By the time you read this blog, no matter where in the world you are, most of us are likely to have experienced at least a few days confined at home. We are juggling the challenges of remote working, supporting children in their remote schooling, and a very different lifestyle in general as a result of the COVID-19 crisis. Working at home or maybe schooling at home has not only become a necessity, but also a legally bound exercise. To support these challenges, technology has made its way to becoming a major advancement factor during the quarantine.

According to businesswire.com, the Internet of Things Technology market growth has become variable by region with some countries offering huge growth potential while others face closures and low-profit margins. Over the medium to long term future, the analyst anticipates the Internet of Things Technology market to regain growth momentum, mainly with support from developing markets.

INCULCATING AI IN WORKSPACE ENVIRONMENT:

In the past few weeks, we have had a clear demonstration of the required advancements in technology, the economy is unlikely to keep running through such a pandemic. Not to forget that there is no way to predict when we may have to deal with such a situation again, it has become a must to induce Artificial Intelligence in our workspace environment to do the risky jobs or get to places where humans can’t reach. Inculcating a more technologically advanced workspace will ensure that the economy keeps running irrespective of the current situation, thus a greater degree of focus is being put on to developing Artificially Intelligence techniques and gadgets to replace human contact.

ONLINE EDUCATION:

As much as the students enjoy staying at home with nothing to worry about submitting the other day, the negative impacts of shutting of the schools and colleges cannot be neglected. There are various available platforms that allow students to interact with their peers and teachers to promote online education. Adjusting and molding the ways of schooling has opened many doors to thinking outside of the regular, forcing the teachers to come up with new technologically advanced ways to promote education, eventually leading the students to broaden their spectrum.

ENCOURAGE DISTANCE WORKING:

The pandemic has forced various companies to empower work from home culture, if anything the circumstances have shown us that it is very much possible to work at the comfort of our homes while having similar efficiency at work. We all love a little extra comfort; and distance working exactly allows these comfort-seeking workaholics to make their environment a little easier to work in. To those who spend most of their time traveling to work and forth, this culture comes out as a boon to have some quality time without hampering their work. Not to mention mothers, as well as those who have someone to look after, cannot spend most of their time moving around the city. Not only does distance working give more time to the individuals, but also has shown to increase productivity and motivation towards their work. It is expected that companies acknowledge the new-found results in directing more investments towards distance working. The pandemic has enabled us to look up to IoT based online healthcare systems as a major part of self-care and medical necessity, technological development into such areas could drastically reduce unnecessarily complicated formalities and also lead to faster yet efficient healthcare services.

It is bound to have prolonged fear and doubt about contracting an infection through surfaces. Though the risk seems to be less potent it is likely that people would want to limit such activities as much as possible. Technology promoting contact-free usability would begin to see far greater availability.

DIGITIZATION:

Amidst the pandemic, if there is one thing that has fairly been seen at the surface, then it has to be the need for digitization. Building a contact-less yet fully functioning work environment has never been required as much before. Along with this, opportunities to develop an online business has been through the skies. Among the many other things, developing or expanding your business online could only be for the betterment, ever since online and digital platforms have become ingrained in every aspect of our lives, digital marketing has skyrocketed. Nobody can deny the power of a good-looking website, and hence, Web Designers are always in demand. This is one of the many skills that never loses relevance in the industry. So, you could opt for learning web designing or look for a freelancing firm to build a website for you, in this lockdown and add a new skill to your business.

CONTACT-LESS SERVICES:

One of the most important factors that have enabled us to swim upstream through these tough times is state-of-the-art technology. Had it not been this accessible for us to have everything at our doorsteps at just one click on our phones, lives during this pandemic would have been a lot different.

In order to reduce overcrowding or gathering, we have online means to order food and groceries, such large-scale activities require upscale technology to manage and provide to those looking for help. Telehealth services have sky-rocketed to make sure everyone has the best help to their problems in the comfort of our homes. Restaurants have set up takeaway stations to maintain social distancing but also meet the needs of their customers at the same time.

Government and various corporations are reshaping the everlasting prevalent norms to adjust to the most required changes in inculcating contact-less digital alternatives to touch interfaces.

At Trudawn solutions we deliver the best assistance to gain web presence, we provide website development and maintenance along with providing technical consultancy and digital marketing. Visit us at Trudawn Solutions to avail of our services!

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Importance Of Blog Marketing

WHAT ARE BLOGS?

Blogging has become one of the most widespread methods to interact with target audiences. Initially, blogs were used to share thoughts and experiences with the world, but it quickly followed a segue for marketing products and services, thus cementing its importance for the companies. A blog not only gives a well-rounded knowledge of the given subject but also gives the consumers a perspective on the services provided by the company. Blogging for building a business could potentially attract a large scale of consumers with a very minimal cost.

WHY WE NEED BLOG MARKETING?

1. UP YOUR ‘SEO’ GAME:

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With regular and consistent blogging, it could be made sure that the search engines are provided with fresh content, to keep the website trending on the first few pages of Google Search. Picking up relevant and trending hot topics as the content of the blog, the use of keywords can be a great way to top up the search engine charts.

2. CONNECTING PEOPLE TO YOUR BRAND:

This image has an empty alt attribute; its file name is perry-grone-lbLgFFlADrY-unsplash-1024x683.jpgBrand awareness is a game-changer, especially with so much competition around. Blog posts allow the brand to show a personal side of the company and make sure people remain connected to the brand. Outbound marketing could be miraculous; no questions asked. A post with the solution to a direct problem connects more to the consumers than the more stereotypical in-your-face advertisements. The marketing standards are subtle but stand out with a well engaging yet informative blog. With well-written content, the company could reflect its standards, character, vision, and personality which is more likely to be absorbed by the readers thus creating a brand image for the company.

3. ESTABLISHING A BUSINESS:

Once the relationship with the consumers has been established, it becomes easier for the brand to convert these savvy readers into their business clients. The content of the blogs would be a testimony to the company professionalism, bringing a sense of experience and trust to not only the existing clients but the potential customers of the company. Everybody loves free help; and nothing’s better if it makes a good impact. A well written informative blog will ensure gradual attraction which makes it easier to find potential customers.

4. DEVELOP AND STRENGTHEN RELATIONSHIPS WITH EXISTING AND NEW CUSTOMERS:

A brand needs to constantly engage with the customer to develop a strong and long-lasting bond. Blogs are an easier and inexpensive way to connect to consumers. For the target audience, the one thing that helps begin the ‘trust-building’ process is a presence that speaks volumes. Blogs help companies develop an authoritative figure to the consumers, giving them the confidence to trust the brand for the desired job. It is said that most of the people fear change, blogs thus help the brand develop a strong yet long-lasting bond with the consumers. Once the trust is developed, the consumer will likely come back to the brand for more.

At Trudawn Solutions, we deliver the best possible services to develop your website. To get your personalized website, visit us at trudawnsolutions.com.

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Website Development Jargon Busters

Isn’t it true that a website is the soul of a business? Nowadays, people search for products and services by simply browsing through their mobiles or laptops. If you are a business owner, then you must be definitely thinking about taking your business in the online space by starting a website for your firm. However, before launching your business website, you may be lost in figuring out the meaning of certain website-related terms. Well, worry no more, this blog will help you become fluent in web-based lingo in no time!

You don’t really need to be a tech-savvy person to understand tech-jargon. Words like domain, code, hosting, etc may seem intimidating to understand, but they are really simple.  Here are some essential buzzwords which you should know if you own a website or are planning to start a website in the future. Let’s dive in without getting too technical!

SERVERS

Most websites have several pages like About us, Contact us, Our Services, Blogs, etc. But where are these pages stored on the internet? That’s where a server comes in! A server will store all your web pages in it. Just like how you store all your paper documents in your cupboard, your web pages are stored in the server!

WEBSITE HOSTING

In simple terms, web hosting is very similar to a server. There are many web hosting services like GoDaddy, MilesWeb, HostGator, etc which will ensure that all your web pages are stored in a server so that your website can be available on the internet! Want special web hosting offers? Click here to avail of our affiliate links with a variety of web hosting providers.

                                  

DOMAIN NAME

The domain name is nothing but your website’s name! Anything after www. is your domain name. So if your website’s link is www.trudawnsolutions.com, then the domain name is ‘trudawnsolutions’.

DOMAIN NAME EXTENSIONS

If you have seen website links, then you must have observed something like .com, .in, .org, etc at the end of the link. These are Domain Name Extensions. Choose the right kind of domain name extension for your business’s website. If your business is a tech-based business, then opt for domain extensions like .tech, commercial businesses can opt for .com and information based websites can opt for .info

SSL CERTIFICATION

Want the padlock sign to appear next to your website’s link? Do you want your users to feel secure and safe when they browse through your website? If you have answered ‘YES’ to these questions, then you should get an SSL Certificate for your website. SSL stands for Secure Socket Layer. Hosting companies like MilesWeb, Hostinger, etc offer free SSL certificate for your website after you avail their hosting plans or domain plans which can be obtained for a very nominal fee.

                                         

 

PROGRAMMING LANGUAGES

A website doesn’t really understand human languages like English. All websites are created with the help of computer-based languages like HTML, Java, JavaScript, and Python.                                                                                                   

HTTP AND HTTPS

Your website’s URL may either begin with http:// or https://. But what is the difference between the two? Does the ‘s’ in HTTPS really make a difference?  Well, a secure website will have ‘https’ at the beginning of its URL. So this means that once you obtain an SSL certificate for your website, the URL will change from http:// to https://. Once your users see an https:// in your website’s link, they will know that your website meets all standards of security and hence will not be wary while browsing through your website.

Aren’t these terms really simple to understand? Confused about any other web-based jargon? Comment below!

Trudawn Solutions has developed websites for various businesses. If you own a business and want to create a website for your firm, Trudawn Solutions is here to save the day! We will not only develop a great website for your business, but we will also help you choose the right hosting and domain plans and will ensure that your website is SSL certified!

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Must Have Skills For Business Entrepreneurs

Running a business is far from easy! The number of startups and businesses are increasing drastically each year. With more competition on the line, it has become essential for business owners to find ways to ensure that their business stands out! As time progresses, businesses need to adopt new trends and strategies to keep their enterprise afloat. To keep up with the demands of these trends, it has become essential for business leaders and team members to develop new skills from time to time. Want to know more about the sought after skills which you should learn? 

Make sure that you and your teammates have skills pertaining to the business’s field as well as other crucial soft skills (like business communication). Want your venture to be successful? Then here are some essential skills which you need to master!

STAYING ORGANIZED 

Staying organized is indeed a key to success, whether professional or personal. This will not only help you save time but staying organized will enable you to actually take up more work from more clients as well! How can you become an organized person? Well, you can go old school by keeping a journal with you at all times where you can keep track of your appointments, pending work, and new ideas. If you are a tech-savvy person, then make use of Google Calendar to view your appointments and Evernote or Google Keep to make lists regarding your new work and pending work.

SOCIAL MEDIA MARKETING 

With the help of social media, you can promote your business to the right kind of audience. This new way of marketing has been adopted by many startups as well as established businesses. You can advertise your services and products on social media at a very nominal fee as well! Social media marketing is here to stay, so become well acquainted with this marketing technique to gain more clients and also to help you build your brand’s image.

LEARN MS EXCEL 

Most of us may know how to enter data into different cells in a spreadsheet, but you can do so much more with MS Excel. Learn how to integrate complex mathematical functions to your spreadsheet and also learn how to obtain graphs from the data in your sheet. With MS Excel, you can gain a lot of insight into your business’s trends. Also, with this software, you can maintain your enterprise’s accounts in an organized way. Take up an advanced excel course on learning platforms like Coursera, Udemy, edX, Alison, etc.

SEARCH ENGINE OPTIMIZATION 

If you want your website to gain more traffic, then learn more about Search Engine Optimization(SEO) techniques. Understand the methods of optimizing your website’s content so that your web pages get ranked higher by Google’s search engine. Udemy has some free courses on SEO. By learning about SEO, you will be able to take great advantage of tools like Google Analytics, Google AdWords, Yoast SEO, and lots more with ease to help your website gain traffic.

COMMUNICATION SKILLS 

Without good communication skills, how will you market your services to your clients and other individuals? For a business to succeed, great communication skills are a must! Ensure that you and your team master the art of professional interaction. Learn how to negotiate and make business deals in a seasoned manner by improving your communication skills.

ADAPTABILITY AND LEARNING SKILLS 

As time progresses, new skills will be on the rise. Never stop the process of learning new things! A plan which may work very well for your business may not be the ideal plan tomorrow. So ensure that you can adapt to changes from time to time.

By learning these skills, your business venture will truly be successful! So master these essential skills now!

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Should You Incorporate Blogs To Your Business Website

If you are an owner of a small business, then you must be wondering if it is essential to incorporate a ‘blog page’ to your business’s website. Is it worth it to maintain a blog? What are the possible outcomes of blogging? Do people even read blogs nowadays? Well, if your mind is inundated with these questions, then here’s the answer! A blog page is a must for your business’s website. There are numerous benefits if you start a blog page for your website.

Blogging is definitely not an easy feat! There are so many steps involved in the process of blogging. You’ll constantly have to come up with fresh ideas to write about. Also, you will need to invest some amount of time into doing research about your blog’s topic. And last but not least, the actual blog writing process takes up quite some time!

All this might make you lose your cool and as a result, you might end up dismissing the idea of maintaining a blog page for your website. But don’t dismiss this humble tool! Maintaining a ‘blog page’ is a powerful tool for your digital marketing strategy.

HERE ARE SOME COMPELLING REASONS FOR STARTING A BLOG PAGE FOR YOUR WEBSITE:-

1. BEST WAY TO ENGAGE WITH YOUR AUDIENCE! :

Maintaining a blog page is a good way for users to engage with your business. By writing blogs that are related to your business’s field, your audience will gain a good impression about the expert knowledge which you are imparting via blogging, and this, in turn, will help your audience build a certain level of trust in your business. Besides, if your blog’s content is exceptional, then users will keep coming back to your website to keep abreast of your business.

2. SHOWS THAT YOUR BUSINESS IS NOT DORMANT! :

Let’s admit it. If we see websites that do not post updates on a regular basis, we end up thinking that the business isn’t flourishing. Well, a blog page can help your website to stay current! Post blogs on a regular basis so that users have enough content to read when they peruse your website. Blogging is cost-effective as well, all you have to do is integrate a page which focuses only on blogs!

3. HELPS YOUR WEBSITE TO GAIN TRAFFIC :

Each blog post will be treated as a separate web page, as a result, your website has higher chances of being indexed by Google Search. You must be wondering what indexing means! In short, it is simply the process of adding web-pages in Google Search. So, the more content your website generates, then the chances of being prevalent on Google Search becomes higher! Want to know more about Google indexing? Click here to know more.

Also, never forget to share your blog posts on your social media handles. By posting about your latest blog along with relevant hashtags, your blog can gain thousands of views. Promote your blog on Instagram and see the wonders that Instagram marketing does for your blog. Learn how to make the most out of Instagram by reading our blog here.

4. ENABLES YOU TO UNDERSTAND YOUR TARGET AUDIENCE :

Add a comment section to your blog page so that people can write their opinions about your posts. These comments will help you gain insights about your target audience. A blog page is a good way to interact with your audience directly. Don’t forget to add share buttons to your blog page! This feature will make it very easy for users to share your posts with their peers or family. More ‘shares’ for your blog posts are truly better than ‘no shares’.

Don’t hesitate to start a blog page for your website! Besides, blogging generates positive results for your business. Start your blog page today!

We at Trudawn Solutions develop and design websites for various businesses. If you would like to start your own blog page or website, then visit our website https://trudawnsolutions.com/ to know more about our services.

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Instagram Essentials For Business

Instagram has become one of the most powerful social media tools in the recent past. Many businesses are opting to start their own Instagram pages in order to enable their brand to gain more visibility. Gone are the days when startups would shell out huge amounts of money to advertise their products in newspapers and magazines! With the help of Instagram, established businesses and startups can advertise their products to target customers at affordable prices and even for free!

Want to make the best out of your business’s Instagram account? Here are some simple ways to help your Instagram page gain more traffic!

POST AESTHETICALLY APPEALING PICTURES 

Don’t we all just love looking at Instagram accounts that have clear and beautiful pictures? Add high-quality images(HD) to make your account look professional. Blurry images may give people the impression that your business is just on an average scale and as a result, they might not spend enough time browsing through all your posts.

SWITCH TO A BUSINESS ACCOUNT ON INSTAGRAM

By switching to a business account, you will gain access to tools Instagram Insights which will help you to monitor your Instagram page’s traffic. In addition to this, your Instagram account will gain contact buttons like ‘Call’ and ‘Email’. So it becomes easier for users to contact you! These amazing features aren’t available for personal accounts, so switch to a business account now! The process is extremely simple and free. Learn how to switch to a business Instagram account in a matter of seconds here.

MAKE USE OF IGTV 

Add videos about your business and products on IGTV! This is a fun way to engage with your audience. Shoot videos that will enthrall your audience to keep watching your videos and in turn follow your account! To know more about IGTV’s video limit and specifications, click here.

#HASHTAGS ARE CRUCIAL! 

Hashtags will ensure that your posts are seen by many Instagram users including the ones who don’t follow your account! So don’t forget to add relevant hashtags in the caption before pressing the post button. Use free tools like All Hashtag, Keyword Tool, and best hashtags to find the most popular hashtags which you can add to your posts.

ADD YOUR WEBSITE’S LINK TO YOUR ACCOUNT’S BIO

Instagram doesn’t allow you to add clickable website links to your posts unlike other platforms like Facebook, Linkedin, and Twitter. So, add your website’s link to the bio-data of your Instagram account and direct your users to click on the link in your bio. In case you want to direct your users to multiple pages like blogs, affiliation links, etc, create a landing page wherein all your links will be available on a single page. Create your landing page for free by using tools like Linktree, Contactinbio, or Campsite. Bio.

To understand what a landing page looks like, check out the landing page of Trudawn Solutions:-http://trudawnsolutions.contactin.bio/

USE INSTAGRAM STORIES MORE OFTEN

Add pictures and short videos to your Instagram stories. Instagram Stories have become a new way for users to share content. If you have more than 10,000 followers for your business account, then Instagram will honor you with the ‘Swipe up’ feature for your stories! That’s a big deal! With the ‘swipe up’ feature, you could easily direct your audience to the link which you would like them to see. You will no longer need to have a landing page to direct your users to visit your desired links.

GET YOUR ACCOUNT VERIFIED

In order to ensure that others don’t impersonate your business account, get your account verified. You must have observed a blue tick next to the name of some accounts, that small blue tick indicates that your account is verified by Instagram. Once your account is verified, you will get access to the ‘swipe up’ feature even if you don’t have 10,0000 followers! Instagram gives higher priority to verified accounts, so get your account verified! Understand how to get your account verified by clicking here

Instagram is truly a compelling social media tool for businesses. Follow these simple steps to make the most out of your business’s Instagram account!

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Increase Your Website’s Traffic- A Simple Guide For Newbies

What’s the point of owning a website if it doesn’t generate any traffic? A website without traffic is a website without a soul. Don’t you agree with that? It is truly an amazing feeling when you know that many users are visiting your website/blog. More website traffic means better website rankings.

Are you looking for ways to increase your website’s traffic? If your answer is ‘YES’, then read away!

WAYS TO INCREASE YOUR WEBSITE’S TRAFFIC FOR FREE!

Here are some EXTREMELY SIMPLE ways in which you can increase the traffic to your website.

1. ADD RELEVANT HASHTAGS-:

Never forget to add hashtags to your blog before publishing it! Hashtags will help your blog be viewed by more users, thereby increasing your website’s traffic. Make sure that you add hashtags that are relevant! There is no point in adding hashtags like #happy or #pets if your blog is about web development!

Don’t know which hashtags are popular and relevant to your blog’s topic? Worry not, the best hashtag solves all your hashtag issues.

2.ENLIST YOUR WEBSITE IN A BUSINESS LISTING SITE-:

If you own a website for your business, then you should definitely enlist your website on Google My Business, EnrollBusiness, YelloYello, etc as this will definitely enable users to know more about your business by checking out your company’s website, and as a result, your website gets more traffic.

3.TARGET POPULAR KEYWORDS-:

Understand user trends by doing thorough research on keywords. Use free tools like GoogleTrends, KeywordsEverywhere, WordStream, etc as they give you a detailed analysis of keywords from a wide range of topics. So if you are stumped about what your next blog should be, then use these tools to understand what users are currently interested in. Writing content which your user wants to read will enable your website to gain more traffic.

4. PROMOTE YOUR WEBSITE ON SOCIAL MEDIA PLATFORMS-:

Don’t shy away from platforms like Instagram, Facebook, Linkedin, and Twitter. Make sure that you take advantage of these platforms as this will boost your website’s traffic. Also, ensure that you promote your website’s content on a daily basis ( but don’t spam!). Add beautiful pictures on your social media platform to capture the essence of your website’s content.

5. USE TRAFFIC GENERATING TOOLS-:

Tools like Google Adsense, TrafficBot, and TrafficApe help your website get noticed by thousands of users. Create free accounts on these platforms to generate more views for your website.

6. ADD INTERNAL LINKS-:

Adding internal links will help users to navigate your website easily. So if you had previously written an article about SEO and now wrote a blog about digital marketing that mentioned something about SEO, then don’t forget to add a link to your SEO blog post.

7. WRITE ENGAGING CONTENT-:

Write content that engages your audience and share your content to the right set of people. If your content is plain boring, then users will not spend enough time exploring your website. Always remember that ‘Content is King’.

So try these techniques to gain more website traffic!

Trudawn Solutions helps your business gain a great web presence by providing services like social media marketing, online marketing, and web development.

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Technical Consultancy : An Integral Part Of Business Development

Technology has become such an integral part of our lives. In an age where so many things around us are driven by technology, it is crucial for businesses to keep up with the technological times. Businesses need to adopt good technological practices in order to be prominent in the digital space. However, the hardest part of a business is to decide which technologies can be the best one for the company’s smooth functioning. Here’s where technical consultancy comes into play.

WHAT IS A TECHNICAL CONSULTANCY?

What do technical consultants do? They analyze every aspect of your business and based on their findings, they develop the best possible technical practices to help your business grow. When a problem is presented to a technical consultancy firm, they work on developing the existing ideas and sometimes even come up with new ideas to enable a business to succeed.

Let’s take a simple example to understand what a technical consultancy firm does: Imagine that you own a business, but you still end up using prosaic marketing methods to run your business. So how can a technical consultant help your company? Well, they may start out by developing a website that is user-friendly. In order to boost your company’s presence in the digital space, the technical consultant might adopt various methods to ensure that your website gains more traffic. Social media marketing strategies might be used to help your business be viewed to the right audience.

A technical consultant has deep knowledge in a range of technical areas in software and hardware, with this knowledge, they can provide an optimized solution for your business/project. In addition to providing solutions, they also ensure that your business’s software/hardware is updated on a regular basis.

TECHNICAL CONSULTANCY SERVICES AT TRUDAWN SOLUTIONS:

Web consultancy is our specialty. We provide the best possible web solutions to guide your business to be prominent in the digital world. Some of our web consultancy services include web designing, social media marketing, technical research & development, etc.

We also provide project consultancy services for students who are pursuing tech-based degrees (like engineering). Our team of technical experts has deep knowledge in software as well as hardware, thereby helping students to develop innovative projects.

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