Importance Of Blog Marketing

WHAT ARE BLOGS?

Blogging has become one of the most widespread methods to interact with target audiences. Initially, blogs were used to share thoughts and experiences with the world, but it quickly followed a segue for marketing products and services, thus cementing its importance for the companies. A blog not only gives a well-rounded knowledge of the given subject but also gives the consumers a perspective on the services provided by the company. Blogging for building a business could potentially attract a large scale of consumers with a very minimal cost.

WHY WE NEED BLOG MARKETING?

1. UP YOUR ‘SEO’ GAME:

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With regular and consistent blogging, it could be made sure that the search engines are provided with fresh content, to keep the website trending on the first few pages of Google Search. Picking up relevant and trending hot topics as the content of the blog, the use of keywords can be a great way to top up the search engine charts.

2. CONNECTING PEOPLE TO YOUR BRAND:

This image has an empty alt attribute; its file name is perry-grone-lbLgFFlADrY-unsplash-1024x683.jpgBrand awareness is a game-changer, especially with so much competition around. Blog posts allow the brand to show a personal side of the company and make sure people remain connected to the brand. Outbound marketing could be miraculous; no questions asked. A post with the solution to a direct problem connects more to the consumers than the more stereotypical in-your-face advertisements. The marketing standards are subtle but stand out with a well engaging yet informative blog. With well-written content, the company could reflect its standards, character, vision, and personality which is more likely to be absorbed by the readers thus creating a brand image for the company.

3. ESTABLISHING A BUSINESS:

Once the relationship with the consumers has been established, it becomes easier for the brand to convert these savvy readers into their business clients. The content of the blogs would be a testimony to the company professionalism, bringing a sense of experience and trust to not only the existing clients but the potential customers of the company. Everybody loves free help; and nothing’s better if it makes a good impact. A well written informative blog will ensure gradual attraction which makes it easier to find potential customers.

4. DEVELOP AND STRENGTHEN RELATIONSHIPS WITH EXISTING AND NEW CUSTOMERS:

A brand needs to constantly engage with the customer to develop a strong and long-lasting bond. Blogs are an easier and inexpensive way to connect to consumers. For the target audience, the one thing that helps begin the ‘trust-building’ process is a presence that speaks volumes. Blogs help companies develop an authoritative figure to the consumers, giving them the confidence to trust the brand for the desired job. It is said that most of the people fear change, blogs thus help the brand develop a strong yet long-lasting bond with the consumers. Once the trust is developed, the consumer will likely come back to the brand for more.

At Trudawn Solutions, we deliver the best possible services to develop your website. To get your personalized website, visit us at trudawnsolutions.com.

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Website Development Jargon Busters

Isn’t it true that a website is the soul of a business? Nowadays, people search for products and services by simply browsing through their mobiles or laptops. If you are a business owner, then you must be definitely thinking about taking your business in the online space by starting a website for your firm. However, before launching your business website, you may be lost in figuring out the meaning of certain website-related terms. Well, worry no more, this blog will help you become fluent in web-based lingo in no time!

You don’t really need to be a tech-savvy person to understand tech-jargon. Words like domain, code, hosting, etc may seem intimidating to understand, but they are really simple.  Here are some essential buzzwords which you should know if you own a website or are planning to start a website in the future. Let’s dive in without getting too technical!

SERVERS

Most websites have several pages like About us, Contact us, Our Services, Blogs, etc. But where are these pages stored on the internet? That’s where a server comes in! A server will store all your web pages in it. Just like how you store all your paper documents in your cupboard, your web pages are stored in the server!

WEBSITE HOSTING

In simple terms, web hosting is very similar to a server. There are many web hosting services like GoDaddy, MilesWeb, HostGator, etc which will ensure that all your web pages are stored in a server so that your website can be available on the internet! Want special web hosting offers? Click here to avail of our affiliate links with a variety of web hosting providers.

                                  

DOMAIN NAME

The domain name is nothing but your website’s name! Anything after www. is your domain name. So if your website’s link is www.trudawnsolutions.com, then the domain name is ‘trudawnsolutions’.

DOMAIN NAME EXTENSIONS

If you have seen website links, then you must have observed something like .com, .in, .org, etc at the end of the link. These are Domain Name Extensions. Choose the right kind of domain name extension for your business’s website. If your business is a tech-based business, then opt for domain extensions like .tech, commercial businesses can opt for .com and information based websites can opt for .info

SSL CERTIFICATION

Want the padlock sign to appear next to your website’s link? Do you want your users to feel secure and safe when they browse through your website? If you have answered ‘YES’ to these questions, then you should get an SSL Certificate for your website. SSL stands for Secure Socket Layer. Hosting companies like MilesWeb, Hostinger, etc offer free SSL certificate for your website after you avail their hosting plans or domain plans which can be obtained for a very nominal fee.

                                         

 

PROGRAMMING LANGUAGES

A website doesn’t really understand human languages like English. All websites are created with the help of computer-based languages like HTML, Java, JavaScript, and Python.                                                                                                   

HTTP AND HTTPS

Your website’s URL may either begin with http:// or https://. But what is the difference between the two? Does the ‘s’ in HTTPS really make a difference?  Well, a secure website will have ‘https’ at the beginning of its URL. So this means that once you obtain an SSL certificate for your website, the URL will change from http:// to https://. Once your users see an https:// in your website’s link, they will know that your website meets all standards of security and hence will not be wary while browsing through your website.

Aren’t these terms really simple to understand? Confused about any other web-based jargon? Comment below!

Trudawn Solutions has developed websites for various businesses. If you own a business and want to create a website for your firm, Trudawn Solutions is here to save the day! We will not only develop a great website for your business, but we will also help you choose the right hosting and domain plans and will ensure that your website is SSL certified!

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